Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Role
Communicator
Four magic steps to creating shareable, purpose-driven social media content
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
How Powerful Conversations Won Abortion Rights in Ireland
Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.
Online Course: How to Create ‘People Powered’ Campaigns
This free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.
Freelancer Directory Creatives and Consultants for Social Good
Can’t find a photographer for your event? Want a new designer for a project? Looking to rebrand? Need some rapid-response campaign design work done? The Australian Progress crowd-sourced register of creative industry providers is a great place to start.
Three examples of visualisations for campaigns
Examples from the UK, Europe and Australia of how maps have been used to effectively communicate complex data in campaigns.
Principles for having a remote office
Some rules, principles and tips for how to successfully set up a remote office and have staff working in diverse locations around the nation (or the world!), synthesised from best practice around the OPEN Network.
Tips on using Slack
Slack is a great way to facilitate easy internal communication – but getting started can be confusing. This guide was collated by the OPEN Network, incorporating best practice from a number of organisations who’ve used Slack for years.
Tips for overcoming writer’s block
Tips to help you find your writing magic, from Lily Spencer – a leading non-profit copywriting consultant.
Lists to sign up to for campaign email best practice
Want to keep getting great email inspiration? It helps to be signed up to a lot of lists – so you can keep tabs on what’s happening in email. Here are some to get you started.
360 Review Questions: Peer to peer staff evaluations
360 degree reviews are a helpful survey tool for peer-to-peer staff evaluations. Here are a set of stock questions that are often used, with an important mix of quantitative and qualitative questions.
Do banner images in emails improve click rates?
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Experiment – Facebook videos vs. graphics for conversions
Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.
Eight tips for going on radio
Advice from Stefanie Faucher (MoveOn’s Communications Manager) and Rebecca Wilson (GetUp’s previous Chief of Staff) on how to make the most out of a radio interview.
Strategic Media Engagement
The media can be a powerful mode of communication which can have a big impact on the success or failure of our initiatives. But how do we ensure our communications are strategic and don’t just end up being more noise?
How to Get Your Op-Ed Published
Writing opinion pieces for the media is a powerful way of shifting the public conversation. Here are some great tips to get you started.
Writing a Media Release
A short guide with tips, examples and a template to help you master the basics of writing an effective media release.
Social Media Activism: A guide to online change making
Social media is a powerful tool for creating change. Your tweets and Facebook posts have the potential to raise awareness of your cause, to get people talking, and to inspire your community to action. Not sure if your online activity is helping to maximise your impact? This how-to guide will help you ensure that your […]
Words that Work: Making the best case for people seeking asylum
Learn from research conducted by the Asylum Seeker Resouce Centre on what language/messaging is most effective in getting others to shift their ideas on people seeking asylum.
How to Talk About Human Rights
Using incredible language data from advocacy, opposition, political speech and popular culture, Anat Shenker-Osorio’s latest research analyses why certain messages resonate where others falter in the human rights sector across Australia, the UK and the US.