Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Role
Communicator
Frame the Debate: Insights from Don’t Think of an Elephant!
An introduction to the concept of framing, drawing on George Lakoff’s book Don’t Think of an Elephant! Know Your Values and Frame the Debate.
Just get on with it: Talking about climate change and economics
This guide is designed to provide practical advice about how to effectively talk about climate change during a global pandemic and recession. It’s based on the findings of an extensive research project.
Why stories matter: The art and craft of social change
Marshall Ganz discusses narrative strategy, story of self & the importance of communicating values through stories in developing social movements.
How to talk about democratic reform: A cheatsheet to change the story
Learn how to talk more effectively about government, democratic participation and reform, and ways to motivate people to get involved.
Public Narrative: Online Course
Learn all about public narrative and the power of story through this series of videos from Marshall Ganz and the Resistance School.
The NEON guide to progressive media work
NEON’s Press Officer Handbook, a comprehensive guide to effective media work in social movements. Includes writing press releases, using the phone, preparing spokespeople for broadcast and much more.
Zoom Meetings Host Guide
This clear and easy guide produced by The Australian Conservation Foundation will help you set up and run an online meeting using Zoom.Â
Framing Issues for Social Justice Impact: Directory of Messaging Guides
Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.
Improve your Website Accessibility
A comprehensive list of tools, checklists and websites to improve your website accessibility, e,g, standards, colours, documents, design, images, etc.
How to Write a Great Blog Post
Do you need some tips on how to write a blog post? Duncan Green from Oxfam GB shares ten ways to write a blog post in under an hour.
Fighting online racist trolls
Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate.Â
Beginner’s guide to making video with your smartphone
Learn practical tips from Digital Storytellers on how to make a video with your smartphone including information about what you need, shooting tips and editing.
Building Digital Power: A playbook for changemakers
Digital strategy insights and tips for not for profits focused on people and relationships and based on a decade of trial and error and research.
Australian Progress Conferences: Videos, Presentations and Articles
Australian Progress holds Australia’s largest social change conference every two years. Here are links to presentations and articles from conferences so far.
Creating your Brand Identity
Have you been trying to create and/or build upon your brand identity for a campaign or your organisation? Great tips and a checklist from Principle Co.
The Story Canvas Template
The Story Canvas is a template and/or online form from the Digital Storytellers which guides you to fill in the right ingredients to make a powerful story.
The Big Five Trends in Video for 2020
The nature of video and digital campaigning changes so rapidly, it’s sometimes hard to keep up with the latest strategies to cut through and move people. This article & presentation outlines 5 key trends plus a useful checklist for developing compelling videos.
How to create a media package
A media package puts everything a journalist may need together in one place – a media release, photos, a spokesperson bio and background information. This ‘How to create a media package’ has been put together by the Australian Conservation Foundation.
How to do a great media interview
Some tips from The Australian Conservation Foundation about how to do a great media interview e.g. thinking about before, during and after the interview.