Role

Communicator

Large group blocking intersection near Federation Square and Flinders Street Station in Melbourne.

Media Checklist for Actions

A thorough checklist to help you prepare for traditional and social media in the lead up to an action, including some considerations for non-violent direct actions. Download as a handy printable pdf from the box at the bottom of this page.

How to test your communications

This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.

Framing the Economy

Framing the economy: How to win the case for a better system

The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.

Framing Equality Toolkit

Framing Equality Toolkit

This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.

Diagram shows 5 arrows pointing to the target of Purpose: Symbols, Slogans, Stories, Specifics, Personalise.

Being Purpose Driven

Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.

Change Makers (Text on orange background)

ChangeMakers Podcast Series 2

The ChangeMakers podcast is short series podcast that tells stories about people who are striving for social change across the world.

Photograph of students holding a banner reading 'Our Future, Our Reef, Don't Risk It'.

Live tweeting at rallies and marches

Twitter is a very useful way to share your story outside traditional networks. Increasingly Twitter quotes and photos are used to embed in traditional media, and with a small amount of effort you can get your event trending. This will alert politicians and media to your issue.

Photo of the cast of Brooklyn 99.

What ChangeMakers can learn from Brooklyn Nine Nine

Who knew that TV could teach you how to change the world! Embedded in Brooklyn Nine Nine’s approach to sitcom writing are a few lessons about how we can successfully communicate important, difficult issues to a wider audience.

Two transmasculine people sitting together and having a serious conversation

Giving and Receiving Feedback

‘Feedback’ is a communication to a person or a group which gives that person information  about how they affect others. It is important to be able to give feedback in such a way that people can hear it, take it in, evaluate it, and change behaviour which affects their relationship with others.

Protestors, some wearing yellow Greenpeace shirts, some in prison orange, pose for a photo holding signs in Spanish, and photographs of the activists detained by Russia known as the Arctic 30.

The 21st-Century Advocacy Playbook

Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

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