A course for grassroot groups to understand the basics of public communications for building a convincing, winning campaign.
Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on.
An array of resources collated about the marriage equality campaign across the world including lessons learned about messaging and framing.
The Race Class Narrative: A race forward messaging framework to engage the base and persuade the middle
Watch a video on Race Class Narrative – an approach that weaves together economic empowerment, racial justice, and gender equity.
Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.
Tips on how to run a rapid response media campaign and sustain momentum beyond the immediate media moment.
Changemaker Chat with Owen Jones: The story behind one of the United Kingdom’s most high profile left wing figure
Listen to the story of Owen Jones – a British left wing and Labour party activist, writer, orator and political commentator.
Listen to Professor Isaacs – to get a briefing about everything COVID-19, where it came from, what makes it a pandemic, and how to stay safe.
Teachers’ union activist Randi Weingarten discusses her experiences of social change and educational reform.
Curious about the remarkable rise of Alexandria Ocasio-Cortez and policies like the Green New Deal? We talk to Andrés Bernal about both.
Bonnie Honig, one of the world’s top democratic theorists, discusses current crises and shocks.
Tyson Yunkaporta discusses Indigenous thinking on power, change, being and coping with chaos.
The words we use matter! The Passing the Message Stick report gathers research and recommendations about the messages that work to promote First Nations justice. Read an excerpt, watch the briefing session, and download the full report.
The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.
Re:Imagining Change: How to use story-based strategy to win campaigns, build movements, and change the world
Tools, pragmatic lessons and case studies on harnessing the power of narrative, culture, and imagination to help our movements win.
An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.
How do you name an advocacy campaign? Here is a guide, tips, and thoughts to help you with the process of naming a campaign.
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
An introduction to the concept of framing, drawing on George Lakoff’s book Don’t Think of an Elephant! Know Your Values and Frame the Debate.
This guide is designed to provide practical advice about how to effectively talk about climate change during a global pandemic and recession. It’s based on the findings of an extensive research project.