Role

Communicator

Photograph of a report with the title 'Passing the Message Stick'

Passing the Message Stick

The words we use matter! The Passing the Message Stick report gathers research and recommendations about the messages that work to promote First Nations justice. Read an excerpt, watch the briefing session, and download the full report.

a table of story archetypes worksheet

Mapping Story Archetypes

The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

text says naming an advocacy campaign. two photos of a lock the gate sign on a fence and a banner that protestors are holding that says fight for $15

Naming an Advocacy Campaign

How do you name an advocacy campaign? Here is a guide, tips, and thoughts to help you with the process of naming a campaign.

form

Call to Action Worksheet

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

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