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9 tools to deepen your understanding of the people you want to engage in campaigns
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
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9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Use this Engagement Pyramid from the Mobilisation Lab to visualise the different ways a person might get involved with your campaign.
Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.
From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.
Change the world with boycotts, workplace action and memes, political campaigns, disaster relief, civil disobedience and more.
Change the world with boycotts, workplace action and memes, political campaigns, disaster relief, civil disobedience and more.
Instead of a centralised place for all things digital, here’s a model for integrating digital skillsets back into every department of an organisation.
How do organisers and campaigners keep working for social justice when the environment they’re in becomes high risk?
A network of allies and a checklist can protect victims of political persecution and build movement power.
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
What are the key elements of building a powerful coalition? Here are 3 tips to become a great coalition builder.
What are the key elements of building a powerful coalition? Here are 3 tips to become a great coalition builder.
A case study of an organisation’s experience with the power of personal stories in helping to build public support for a campaign.
Brandjam campaigns use a companies brand value as a way to access public attention. So…what’s to be learned here?