Topic

Communications & Media

Communications & Media

Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.

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How to Draft A/B Testing for Sendouts

A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.

Shallow focus photograph of crowd taking live videos for social media

How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

Large group blocking intersection near Federation Square and Flinders Street Station in Melbourne.

Media Checklist for Actions

A thorough checklist to help you prepare for traditional and social media in the lead up to an action, including some considerations for non-violent direct actions. Download as a handy printable pdf from the box at the bottom of this page.

How to test your communications

This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.

Framing the Economy

Framing the Economy: How to win the case for a better system

The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.

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