Topic

Campaign Strategy

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

book cover showing ripped paper revealing the word change

How Change Happens

How Change Happens, a book by Duncan Green brings together the latest research from a range of academic disciplines and the evolving practical understanding of activists.

Photograph of a neon question mark in a dark room.

How to Run a Campaign Clinic

Anita Tang shares the process for running a Campaign Clinic to generate fresh ideas and innovations in campaigning.

diagram of the spectrum of allies

Spectrum of Allies

Use a spectrum-of-allies analysis to identify the social groups (students, workers) that are affected by your issue, and locate those groups along a spectrum, from active opposition to active allies, so you can focus your efforts on shifting those groups closer to your position.

Photograph of hand drawn letters in blue and black on a white background. The word is 'Change'.

Exploring Roles in Social Change Movements

Holly Hammond’s presentation to Progress 2019 on ‘Rebels and Reformers Unite! Exploring roles in social change movements’. Social movements are made up of many individuals and organisations with varied strengths, perspectives and theories of change.

Pin It on Pinterest