Strategy_Strategic planning

3 tools to test your campaign

3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.

Close up photograph of four people gripping hands to wrists forming a solid square.

How to Build Networked Coalitions

How-to guide on networked coalitions/campaigns. Harness the power of networks to develop more agile, dynamic and distributed campaigning coalitions.

Photograph of hand drawn letters in blue and black on a white background. The word is 'Change'.

Exploring Roles in Social Change Movements

Holly Hammond’s presentation to Progress 2019 on ‘Rebels and Reformers Unite! Exploring roles in social change movements’. Social movements are made up of many individuals and organisations with varied strengths, perspectives and theories of change.

Black and white photograph of a chess board with overturned king..

Campaign Strategy Planning Template

This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.

Elements of Campaign Strategy

This overview of campaign strategy elements is offered to clarify language shared by campaigners. The elements include campaign focus and goals; vision; situational analysis; critical path analysis; organisational considerations; allies, constituents and targets; objectives; tactics; evaluation and success indicators.

Organizing: People, Power, Change

This handbook, based on the work of Marshall Ganz, aims to support you in developing your capacity for effective community organizing. It covers five key practices of organizing to build people power for change.

A group of people stand on a bridge holding large letters spelling 'Global Goals'.

Tactics analysis

A process guide to be used in training workshops and planning sessions to develop campaign strategy. Activists often love our tactics! We can even be wedded to our favourite tactics. Here’s a tool to help move from tactics to a larger strategy conversation by analysing tactics.

Networked Change: How progressive campaigns are won in the 21st Century

Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.

Photograph of a number of paper plates laid out on the ground with a person pointing at one. The plates have writing on them describing campaign steps.

Critical Path Analysis Process Guide

A process guide to be used in training workshops and planning sessions to develop campaign strategy. Critical path analysis can shift focus to outcomes rather than tactics and provide experience and skill in defining clear objectives. The process also deepens understanding about how change happens and clarifies key threads running through a campaign.

Photograph of River Red Gum trees submerged in water.

Victorian Red Gum Forests: A Historic Victory

A comprehensive case study of the successful campaign to protect Victorian Red Gum Forests. Includes the history of the Barmah-Millewa Campaign, its goals and results. Given the historic outcomes of the campaign it is worth examining how such an effective green-black alliance emerged in south-eastern Australia.

People walk across an open square. The ground is painted with a calendar depicting days of the week and dates.

Tactical Timeline Guide to Develop Campaign Strategy

A process guide to be used in training workshops and planning sessions to develop campaign strategy. A tactical timeline can support the development of a strategy designed to win over third-party support. This exercise needs to be used after the spectrum of allies exercise.

Photograph of multiple pairs of metal scissors.

How to cut the issue into bite sized chunks

A process guide to be used in training workshops and planning sessions to develop campaign strategy. This process will help reduce the scope of campaigns in order to focus efforts on where change can really be achieved, and consider the possible consequences of working on one part of a problem rather than others.

The People Power Manual: Campaign Strategy Guide

The Campaign Strategy Guide is part of the People Power Manual, a resource created for organisers, activist educators and facilitators.

Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

Campaigning to Solve Our Issues

This is an introduction to campaigning for Aboriginal and Torres Strait Islander people. Campaigning involves activating, mobilising, and organising people to make change and influence others to make change. This is an excerpt from Building Power: A Guide for Aboriginal and Torres Strait Islanders Who Want to Change the World.

Key Ingredients for Building the Power of Aboriginal & Torres Strait Islander Communities

Key ingredients for Aboriginal and Torres Strait Islander communities to consider for building power in relation to mining in Australia.

A group of people stand behind a Lock the Gate banner and hold yellow triangles in the air.

Case Study: Lock the Gate – Coal Seam Gas: The Ongoing Battle

The struggle between the developers of unconventional gas (coal seam, shale and tight gas), farmers and communities has struck a chord with people all over the country and has rightly been referred to by Lock the Gate as ‘the fastest growing social movement in the country’. This short case study shares some of the keys to success of the LTG approach.

Cover of 'This is an Uprising'. Includes photograph of a person holding an umbrella surrounded by tear gas.

Book review of This is an Uprising: How nonviolent revolt is shaping the twenty first century

Joel Dignam reviews Paul and Mark Engler’s 2016 book This is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century. TIAU is an analysis of social change, how it has occurred, and how contemporary campaigners may make it occur again.

Networked Change Campaign Grid: Worksheets

The Networked Change Campaign Grid provides a clear path for integrating top-performing approaches into your strategic planning and design process. This worksheet helps you apply the principles of the directed-network campaigning.

A group of people gathered to protest the proposed development at James Price Point

What makes Non Violent Direct Action (NVDA) effective?

Nonviolent direct action can play a powerful role in campaigns. This article summarises some of the characteristics that can make NVDA either effective or ineffective, and encourages the use of clear tactics criteria in developing campaign strategy.

Image of protesters gathered with flags tied around them

Learning From a Tibet Campaign Win

Kyinzom Dhongdue from Australian Tibet Council shares the story of a campaign win and the lessons that can be taken from it. The country’s oldest university cancelled a talk by the Dalai Lama. Within a week, the University of Sydney backtracked and released a hasty statement welcoming His Holiness on campus in June. The short campaign shows the value of rapid response people power tactics.

Tag