An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.
Tag
Strategy_Strategic planning
Fundraising Strategy and Planning
Do you need to set up a fundraising strategy and plan? Here are two articles and video to get you started from the Funding Centre at Our Community.
How to Build Networked Coalitions
How-to guide on networked coalitions/campaigns. Harness the power of networks to develop more agile, dynamic and distributed campaigning coalitions.
Exploring Roles in Social Change Movements
Holly Hammond’s presentation to Progress 2019 on ‘Rebels and Reformers Unite! Exploring roles in social change movements’. Social movements are made up of many individuals and organisations with varied strengths, perspectives and theories of change.
Campaign Strategy Planning Template
This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.
Elements of Campaign Strategy
This overview of campaign strategy elements is offered to clarify language shared by campaigners. The elements include campaign focus and goals; vision; situational analysis; critical path analysis; organisational considerations; allies, constituents and targets; objectives; tactics; evaluation and success indicators.
Organizing Guide: People, Power, Change
This handbook, based on the work of Marshall Ganz, aims to support you in developing your capacity for effective community organizing. It covers five key practices of organizing to build people power for change.
Tactics Analysis to Develop Campaign Strategy
A process guide to be used in training workshops and planning sessions to develop campaign strategy. Activists often love our tactics! We can even be wedded to our favourite tactics. Here’s a tool to help move from tactics to a larger strategy conversation by analysing tactics.
Networked Change: How Progressive Campaigns are Won in the 21st Century
Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.
Critical Path Analysis Process Guide
A process guide to be used in training workshops and planning sessions to develop campaign strategy. Critical path analysis can shift focus to outcomes rather than tactics and provide experience and skill in defining clear objectives. The process also deepens understanding about how change happens and clarifies key threads running through a campaign.
Campaign Research 101
An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.
Fundraising Strategy and Planning
Do you need to set up a fundraising strategy and plan? Here are two articles and video to get you started from the Funding Centre at Our Community.
How to Build Networked Coalitions
How-to guide on networked coalitions/campaigns. Harness the power of networks to develop more agile, dynamic and distributed campaigning coalitions.
Exploring Roles in Social Change Movements
Holly Hammond’s presentation to Progress 2019 on ‘Rebels and Reformers Unite! Exploring roles in social change movements’. Social movements are made up of many individuals and organisations with varied strengths, perspectives and theories of change.
Campaign Strategy Planning Template
This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.
Elements of Campaign Strategy
This overview of campaign strategy elements is offered to clarify language shared by campaigners. The elements include campaign focus and goals; vision; situational analysis; critical path analysis; organisational considerations; allies, constituents and targets; objectives; tactics; evaluation and success indicators.
Organizing Guide: People, Power, Change
This handbook, based on the work of Marshall Ganz, aims to support you in developing your capacity for effective community organizing. It covers five key practices of organizing to build people power for change.
Tactics Analysis to Develop Campaign Strategy
A process guide to be used in training workshops and planning sessions to develop campaign strategy. Activists often love our tactics! We can even be wedded to our favourite tactics. Here’s a tool to help move from tactics to a larger strategy conversation by analysing tactics.
Networked Change: How Progressive Campaigns are Won in the 21st Century
Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.
Critical Path Analysis Process Guide
A process guide to be used in training workshops and planning sessions to develop campaign strategy. Critical path analysis can shift focus to outcomes rather than tactics and provide experience and skill in defining clear objectives. The process also deepens understanding about how change happens and clarifies key threads running through a campaign.