Tag

Digital campaigning

Digital campaigning leverages technology to create change, whether through emails and petitions or WhatsApp and Instagram. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.

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Be “digital critical” listen first, and other lessons from 350.org’s digital transformation

A conversation with Hanna Thomas who guided 350.org to adopt a product team model for more effective digital campaigning.

Using Megaphone to organise workers (or why you should care about online petitions)

Learn from Moira Cully’s experience of online petitions, in particular using Megaphone, a petition platform for the Australian union movement.

Screenshot of Presentation title slide. Title reads fairplate.org.au, Hospo's voice custom built venue rating tool'. Illustration of a hand holding a mobile phone. On the screen is the fairplate app.

How Hospo Voice Leveraged Digital Tools to Win

Australia’s first digital union, Hospo Voice, set up Fair Plate so you can see what’s really happening under the table. Hospitality staff have left thousands of reviews to show you which places are stealing wages and treating people like crap.

Blueprints for Change Progressive Organizing and Campaigning Manual

The Blueprints for Change Progressive Organizing and Campaigning Manual offers 14 How-to guides on cutting-edge approaches to progressive organizing and mobilizing.

How to Draft A/B Testing for Sendouts

A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.

Tools Roundup Apps and Digital Platforms for Organizers

Need to know the best and latest digital platforms for organizers? Blueprints for Change have collated a list to help you with your digital tool selection.

How to use WhatsApp for campaigning

WhatsApp How to Guide from Blueprints for Change. Use WhatsApp for campaigning, community building, activating networks and crowdsourcing knowledge.

TED talk: How to Start a Social Movement | Tamara Richardson | TEDxUQ

Tamara Richardson speaks about online social movements; and how, with access to the right networks, you can create a global social movement.

TED talk: Online Social Change: Easy to Organize, Hard to Win

Today, a single email can launch a worldwide movement. But even though online activism is easy to grow, it often doesn’t last. Why?

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How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

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Digital Campaigning Experiments and Analytics: Case study of GetUp

Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.

A cartoon of an abstract scientific scene, tended by two figures. There are three funnels like in a laboratory, one of which is labelled with the Twitter icon, the second with a Facebook icon, the third an email icon. All funnels lead down to a results console.

Beyond Vanity Metrics: Toward better measurement of member engagement

Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.

Man sits in cafe booth looking at laptop with frustrated look and head in hands.

How to stay sane in an ‘always-on’ digital campaigning environment

Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.

Change Makers (Text on orange background)

Changemaker Chat with Paul Oosting from GetUp: Elections and Politics

GetUp is one of Australia’s most impactful and influential community organisations, and Paul Oosting is their national director. We discuss what GetUp learnt from the 2019 Federal Election campaign. We find out Paul’s insights about what it’s like to operate under the pressure of media and political attack.