Lists to sign up to for campaign email best practice
Want to keep getting great email inspiration? It helps to be signed up to a lot of lists – so you can keep tabs on what’s happening in email. Here are some to get you started.
Topic
Digital Campaigning
Digital campaigning leverages technology to create change, whether through emails and petitions or platforms such as Facebook, Twitter, Instagram, WhatsApp and more. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.
Structured Query Language (SQL) Cheat-Sheet
SQL can seem daunting for a non-techie, but it doesn’t have to be. Whether you’re just setting up your first database, or learning the ropes of a well-established data set, this is a useful sheet of basics to print out and keep above your monitor for those times you feel stuck.
Digital Tactic Inspiration: Ecomark by WeMove
Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.
10 tips from GetUp’s decade of campaigning
Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015.
Do banner images in emails improve click rates?
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Do GIFs improve emails?
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.
Experiment – Facebook videos vs. graphics for conversions
Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.
Does allowing a petition to be signed with Facebook increase actions?
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Does changing font sizes impact email performance?
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
Using “list quality” to improve the accuracy of your A/B testing
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
Ways to Predict Email Performance
Methodology and results of GetUp’s process for predicting email performance from tests.
6 Digital Fundraising Experiments by Get Up
Methodology and results of experiments run by GetUp in digital fundraising.
Mission statements of some of the world’s leading digital campaigning groups
Writing a mission statement can be critical part of launching a new campaign or organisation. It grounds your team in a joint understanding of what you’re there to achieve – and makes it clear to the public what you stand for.
Twitter 101
A short guide to getting started with Twitter. Twitter Best Practice: Short tweets get retweeted more often; Tweet as-it-happens: people love to be in the know and up-to-the-minute tweets win; add a comment to your retweets to give them your own spin, or explain why you’re sharing them.
Winning Social Media with Animals Australia
Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.
How to Manage a Social Media Crisis
From time to time, you may need to respond to a difficult situation on your organisation’s social media networks. Keep this crisis checklist on hand to ensure that you can deal with any problems that arise quickly and effectively.
Facebook Comments Policy
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.