Topic

Digital Campaigning

Digital Campaigning

Digital campaigning leverages technology to create change, whether through emails and petitions or platforms such as Facebook, Twitter, Instagram, WhatsApp and more. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.

Diagram showing three arrows in a circle: Cruelty investigations > Public awareness initiatives > Political lobbying for animals

Winning Social Media with Animals Australia

Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.

Red lever with the words 'Emergency Pull'

How to Manage a Social Media Crisis

From time to time, you may need to respond to a difficult situation on your organisation’s social media networks. Keep this crisis checklist on hand to ensure that you can deal with any problems that arise quickly and effectively.

Web browser with facebook landing page open

Facebook Comments Policy

A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.

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