Video as an advocacy tool: 3 how to videos to improve your video and filming techniques
3 how-to tools to improve your video and filming techniques from Witness including mobile phone filming, sound recording and interviewing techniques.
Topic
Digital Campaigning
Digital campaigning leverages technology to create change, whether through emails and petitions or platforms such as Facebook, Twitter, Instagram, WhatsApp and more. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.
TED talk: How to Start a Social Movement | Tamara Richardson | TEDxUQ
Tamara Richardson speaks about online social movements; and how, with access to the right networks, you can create a global social movement.
Three open source tech tools for your campaigning
The right tech tools can make a huge difference to the effectiveness of a campaign or organising project. Check out Tijuana (campaign CRM), Neighbourly (doorknocking walk-list tool) and Spoke (p2p text tool).
Learn to tell Stories with your Smartphone Video
Learn from Digital Storytellers on how to tell and film great stories with your smartphone video. Gather content faster, lighter and without a big budget.
Using Megaphone to organise workers (or why you should care about online petitions)
Learn from Moira Cully’s experience of online petitions, in particular using Megaphone, a petition platform for the Australian union movement.
Guide to Facebook Advertising
This guide covers the fundamental principles in planning, creating, testing and evaluating a paid Facebook advertising campaign.
Facebook Advertising: An Intro to Methodology, Case Studies and a Few Resources
Top tips on Facebook advertising from Lee Strike’s presentation at Progress 2019. Facebook ads can be a significant boost to your campaign, if you get the basics right.
How Hospo Voice leverages digital tools to win
Australia’s first digital union, Hospo Voice, set up Fair Plate so you can see what’s really happening under the table. Hospitality staff have left thousands of reviews to show you which places are stealing wages and treating people like crap.
How to Draft A/B Testing for Sendouts
A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.
Tools Roundup Apps and Digital Platforms for Organizers
Need to know the best and latest digital platforms for organizers? Blueprints for Change have collated a list to help you with your digital tool selection.
How to use WhatsApp for campaigning
WhatsApp How to Guide from Blueprints for Change. Use WhatsApp for campaigning, community building, activating networks and crowdsourcing knowledge.
Digital security basics for campaigners
Upgrade your digital security practices with this how-to guide of advice, tools and resources from Blueprints for Change.
Texting campaigns guide
How to guide from Blueprints for Change about how use peer to peer texting (P2P) to deliver calls of action – includes best practice and case studies.
Online Organising: Working Together Remotely
Learn from groups that have remote teams and have developed ways to support them at a distance whilst maintaining a sense of purpose and togetherness.
How to use Facebook groups for organizing
Using Facebook groups for organizing – This is for groups needing to reach out, build their base & mobilize people to come to events.
How to use social media
Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.
How campaigners are using Instagram
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
How to change the story on social media: ACF Community Toolkit
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
Digital Campaigning Experiments and Analytics: Case study of GetUp
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
Beyond Vanity Metrics: Toward better measurement of member engagement
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.