Topic

Digital Campaigning

Digital Campaigning

Digital campaigning leverages technology to create change, whether through emails and petitions or platforms such as Facebook, Twitter, Instagram, WhatsApp and more. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.

Mobile phone featuring social media icons

How to use social media

Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.

Shallow focus photograph of crowd taking live videos for social media

How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

A collage of photographs taken with people featured on the ChangeMakers podcast.

Introduction to ChangeMakers Podcast

The ChangeMakers podcast is short series podcast that tells stories about people who are striving for social change across the world. This post introduces the series and includes the catalogue of episodes.

Cartoon penguin with a picture of a rocket approaching Pluto. Text reads: 'Brenda vs Facebook, The Truth About Cambridge Analytica

7 tips for Facebook Risk Management

Facebook is a vital organising and networking tool but presents risks for activists. Digital security can seem overwhelming but we can all get better at it. There are organisations who have done a great job of breaking the information down and giving you support to improve your practices. Start with these 7 tips.

Cartoon of two eggplants in suits and sunglasses. Text reads 'Eggplants are a key component of the surveillance state. They are always listening. Most vegetables are.'

Tools for More Secure Activism

CounterAct encourages the progressive and radical movements on the Australian continent to get better at digital privacy and security. Security culture is simply a set of practices that limits the ability for government or opponents to find out more information about you and interfere with or monitor your group. We’ve given you some tools to minimise this.

Protestors, some wearing yellow Greenpeace shirts, some in prison orange, pose for a photo holding signs in Spanish, and photographs of the activists detained by Russia known as the Arctic 30.

The 21st-Century Advocacy Playbook

Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.

List of the six elements of people powered campaigns

6 Elements of Open (People-Powered) Campaigns: Template

Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.

Over a dozen hands reach into the middle of a circle, making the 'all in' symbol

The Mobilisation Integration Toolkit

An overview of the tools and tactics Greenpeace offices around the world use to ensure their office teams are working seamlessly together. Explore by Country/Region and Trait to find the successful practices or “bright spots” highlighting ongoing experiments in team integration.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

A large crowd marching behind a banner saying: We march with Selma!

Building 21st Century Movements

Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.

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