The right tech tools can make a huge difference to the effectiveness of a campaign or organising project. Check out Tijuana (campaign CRM), Neighbourly (doorknocking walk-list tool) and Spoke (p2p text tool).
Digital campaigning leverages technology to create change, whether through emails and petitions or platforms such as Facebook, Twitter, Instagram, WhatsApp and more. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.
Learn from Digital Storytellers on how to tell and film great stories with your smartphone video. Gather content faster, lighter and without a big budget.
Learn from Moira Cully’s experience of online petitions, in particular using Megaphone, a petition platform for the Australian union movement.
This guide covers the fundamental principles in planning, creating, testing and evaluating a paid Facebook advertising campaign.
Top tips on Facebook advertising from Lee Strike’s presentation at Progress 2019. Facebook ads can be a significant boost to your campaign, if you get the basics right.
Australia’s first digital union, Hospo Voice, set up Fair Plate so you can see what’s really happening under the table. Hospitality staff have left thousands of reviews to show you which places are stealing wages and treating people like crap.
A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.
Need to know the best and latest digital platforms for organizers? Blueprints for Change have collated a list to help you with your digital tool selection.
WhatsApp How to Guide from Blueprints for Change. Use WhatsApp for campaigning, community building, activating networks and crowdsourcing knowledge.
Upgrade your digital security practices with this how-to guide of advice, tools and resources from Blueprints for Change.
How to guide from Blueprints for Change about how use peer to peer texting (P2P) to deliver calls of action – includes best practice and case studies.
Learn from groups that have remote teams and have developed ways to support them at a distance whilst maintaining a sense of purpose and togetherness.
Using Facebook groups for organizing – This is for groups needing to reach out, build their base & mobilize people to come to events.
Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.
The ChangeMakers podcast is short series podcast that tells stories about people who are striving for social change across the world. This post introduces the series and includes the catalogue of episodes.