TopicCampaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

  • Photograph of a large group of people in a rural paddock. They are holding signs and banners reading 'No Gas Mining on Our Prime Ag Land'.|Diagram that shows two triangles alongside each other. The one on the left is the Power Elite Model and has the tip of the triangle pointing upwards with 'Powerholders' written on the top and 'People' written on the bottom. An arrow pointing from the top to the bottom is labelled 'Power flow'. The triangle on the right is inverted with People at the top. In the middle of both triangles is written 'Institutions

    Time to Move the Rock: Activating Social Values to Bring About Change

    Learn about Daniel Hunter’s metaphor of moving the rock to bring about social change through activating people’s social values.

  • Photograph of hand drawn letters in blue and black on a white background. The word is 'Change'.|book cover titled 'How powerful we are: Behind the scenes with one of Australia's leading activists'. Author is Sally Rugg. The Title is on a poster being held up by two hands.

    Elements of a Theory of Change

    Getting clear on our theory of change can be personally empowering as well as important for alignment within organisations and campaigns. These notes are from a workshop by Naomi Blackburn, drawing on the Resource Manual for a Living Revolution and Australian Student Environment Network curriculum.

  • People walk across an open square. The ground is painted with a calendar depicting days of the week and dates.

    Tactical Timeline Guide to Develop Campaign Strategy

    A process guide to be used in training workshops and planning sessions to develop campaign strategy. A tactical timeline can support the development of a strategy designed to win over third-party support. This exercise needs to be used after the spectrum of allies exercise.

  • Diagram with two intersecting axis. The horizontal line is marked 'Strongly oppose your objective' on the left and 'Strongly support your objective' on the right. The vertical axis is marked 'More power & influence' at the top and 'Less power & influence' at the bottom.

    Power Mapping Guide

    A process guide to be used in training workshops and planning sessions to help campaigners consider the social and political context within which they are developing strategy and creatively consider allies, opponents, targets and constituents prior to embarking on a campaign.

  • text reads 'how to cut the issue into bite sized chunks'. There is an icon of scissors cutting a dotted straight line under the heading.|a flow chart for the Process Guide Cutting The Issue on a uranium mine proposal by The Change Agency|a flow chart for the Process Guide Cutting The Issue on climate change by The Change Agency|a flow chart for the Process Guide Cutting The Issue on human rights by The Change Agency|Worksheet titled 'Cutting the issue'. There are boxes that create flow charts. There is an illustration of the world at the bottom.|Screenshot of 1st page of pdf titled 'Process Guide Cutting The Issue'. The Change agency logo is at the top. There is text and a diagram.

    Cutting the Issue

    A process guide to be used in training workshops and planning sessions to develop campaign strategy. This process will help reduce the scope of campaigns in order to focus efforts on where change can really be achieved, and consider the possible consequences of working on one part of a problem rather than others.

  • Picture of a red manual.

    The People Power Manual: Campaign Strategy Guide

    The Campaign Strategy Guide is part of the People Power Manual, a resource created for organisers, activist educators and facilitators.

  • Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

    Campaigning to Solve Our Issues

    This is an introduction to campaigning for Aboriginal and Torres Strait Islander people. Campaigning involves activating, mobilising, and organising people to make change and influence others to make change. This is an excerpt from Building Power: A Guide for Aboriginal and Torres Strait Islanders Who Want to Change the World.

  • Diagram of the Circles of Commitment also known as the Ladder of Engagement. 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.||screenshot of Circles of Commitment worksheet|Book cover - Title reads 'The purpose driven church: Growth withous compromising your message and mission'. There is a sun behind the title. 'Rick Warren' is the author.

    Circles of Commitment: A Model of Engagement

    This article outlines a model for thinking about the different levels of engagement of people involved in a campaign; what kinds of things people at each level can do, and what support they need to do those things; and how people can move from one level to another, aka a ‘ladder of engagement’.

  • Cover of 'This is an Uprising'. Includes photograph of a person holding an umbrella surrounded by tear gas.|Cover of 'This is an Uprising'. Includes photograph of a person holding an umbrella surrounded by tear gas.

    This is an Uprising: How nonviolent revolt is shaping the twenty first century: Book review

    Joel Dignam reviews Paul and Mark Engler’s 2016 book This is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century. TIAU is an analysis of social change, how it has occurred, and how contemporary campaigners may make it occur again.

  • Cover of the book 'How Organizations Develop Activists'.|Cover of the book 'How Organizations Develop Activists'.

    How Organizations Develop Activists: Book Review

    Joel Dignam reviews Hahrie Han’s How Organizations Develop Activists. A key finding of Han’s research is that high-engagement organizations practise both organizing and mobilizing. The Voice for Indi campaign is considered as an Australian example of combining these two approaches.

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