TopicCampaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

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    Moving the Rock: Shifting Power for Sustained Change

    This article examines Daniel Hunter’s “moving the rock” concept from his book Strategy and Soul. The idea has proven useful for campaigners and organizations rethinking their theory of change—especially in how they interact with politicians and mobilize their supporters.

  • Photograph of a number of paper plates laid out on the ground with a person pointing at one. The plates have writing on them describing campaign steps.

    Critical Path Analysis Process Guide

    A process guide to be used in training workshops and planning sessions to develop campaign strategy. Critical path analysis can shift focus to outcomes rather than tactics and provide experience and skill in defining clear objectives. The process also deepens understanding about how change happens and clarifies key threads running through a campaign.

  • Photograph of a neon question mark in a dark room.

    Strategic Questioning Manual: A Powerful Tool for Personal and Social Change

    Strategic questioning is a powerful tool for social change which helps people discover their own strategies and ideas for change.

  • Photograph of a large group of people in a rural paddock. They are holding signs and banners reading 'No Gas Mining on Our Prime Ag Land'.

    Time to Move the Rock: Activating Social Values to Bring About Change

    Learn about Daniel Hunter’s metaphor of moving the rock to bring about social change through activating people’s social values.

  • Photograph of hand drawn letters in blue and black on a white background. The word is 'Change'.|book cover titled 'How powerful we are: Behind the scenes with one of Australia's leading activists'. Author is Sally Rugg. The Title is on a poster being held up by two hands.

    Elements of a Theory of Change

    Getting clear on our theory of change can be personally empowering as well as important for alignment within organisations and campaigns. These notes are from a workshop by Naomi Blackburn, drawing on the Resource Manual for a Living Revolution and Australian Student Environment Network curriculum.

  • People walk across an open square. The ground is painted with a calendar depicting days of the week and dates.

    Tactical Timeline Guide to Develop Campaign Strategy

    A tactical timeline guide to be used in training workshops and planning sessions to develop campaign strategy.

  • Diagram with two intersecting axis. The horizontal line is marked 'Strongly oppose your objective' on the left and 'Strongly support your objective' on the right. The vertical axis is marked 'More power & influence' at the top and 'Less power & influence' at the bottom.

    Power Mapping Guide

    A process guide to be used in training workshops and planning sessions to help campaigners consider the social and political context within which they are developing strategy and creatively consider allies, opponents, targets and constituents prior to embarking on a campaign.

  • text reads 'how to cut the issue into bite sized chunks'. There is an icon of scissors cutting a dotted straight line under the heading.

    Cutting the Issue

    A process guide to be used in training workshops and planning sessions to develop campaign strategy. This process will help reduce the scope of campaigns in order to focus efforts on where change can really be achieved, and consider the possible consequences of working on one part of a problem rather than others.

  • Picture of a red manual.

    The People Power Manual: Campaign Strategy Guide

    The Campaign Strategy Guide is part of the People Power Manual, a resource created for organisers, activist educators and facilitators.

  • Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

    Campaigning to Solve Our Issues

    This is an introduction to campaigning for Aboriginal and Torres Strait Islander people. Campaigning involves activating, mobilising, and organising people to make change and influence others to make change. This is an excerpt from Building Power: A Guide for Aboriginal and Torres Strait Islanders Who Want to Change the World.

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