Tag

Theory of change

Picture of a red manual.

The People Power Manual: Campaign Strategy Guide

Social movements become more powerful as more people are equipped to analyse their political context, consider paths to change and mindfully plan tactics. This Campaign Strategy Guide equips activist educators to facilitate a range of participatory exercises with activists, organisers and citizens. It can also be used as a do-it-yourself guide for campaigners.

Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

Cyclone Warning A training guide for solving problems

This is a training process guide to explore different approaches to solving community problems, investigate how different problems require different approaches to change to solve them, clarify the differences between community organising, community development, advocacy and service delivery.

Smiling archers carry cut out letters spelling peace.

3 Strategies For Peace

Learn about the three major approaches to peace identified by Johan Gultung: peacekeeping, peacemaking, peacebuilding.

Photograph of hand drawn letters in blue and black on a white background. The word is 'Change'.

Elements of a Theory of Change

Getting clear on our theory of change can be personally empowering as well as important for alignment within organisations and campaigns. These notes are from a workshop by Naomi Blackburn, drawing on the Resource Manual for a Living Revolution and Australian Student Environment Network curriculum.

A diagram of the eight stages of social movements

Surviving the ups and downs of social movements

We tend to talk about activist burnout as an individualised experience – but the Movement Action Plan, a framework for understanding social movements, factors in perception of failure, providing insights and hope for navigating the downs in movement life.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

A diagram of the eight stages of social movements

Bill Moyer’s Movement Action Plan

A summary of Bill Moyer’s Movement Action Plan. He describes eight stages through which social movements normally progress over a period of years and decades. It provides organizers with a map of the long road of successful movements.

Diagram showing three arrows in a circle: Cruelty investigations > Public awareness initiatives > Political lobbying for animals

Winning Social Media with Animals Australia

Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.

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