Social movements become more powerful as more people are equipped to analyse their political context, consider paths to change and mindfully plan tactics. This Campaign Strategy Guide equips activist educators to facilitate a range of participatory exercises with activists, organisers and citizens. It can also be used as a do-it-yourself guide for campaigners.
Theory of change
This is a training process guide to explore different approaches to solving community problems, investigate how different problems require different approaches to change to solve them, clarify the differences between community organising, community development, advocacy and service delivery.
Joel Dignam reviews Paul and Mark Engler’s 2016 book This is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century. TIAU is an analysis of social change, how it has occurred, and how contemporary campaigners may make it occur again.
Learn about the three major approaches to peace identified by Johan Gultung: peacekeeping, peacemaking, peacebuilding.
Anne O’Brien reviews Ideas for Action: Relevant Theory for Radical Change by Cynthia Kaufman. Kaufman connects theory with the day to day dilemmas that activists face in the practical work of challenging injustice.
Aidan Rickett’s The Activists’ Handbook is a powerful guide to grassroots activism. Naomi Blackburn reviews the early chapters of the book which are particularly relevant to Theories of Change.
Getting clear on our theory of change can be personally empowering as well as important for alignment within organisations and campaigns. These notes are from a workshop by Naomi Blackburn, drawing on the Resource Manual for a Living Revolution and Australian Student Environment Network curriculum.
In the second part of this article Mark and Paul Engler further explore Bill Moyer’s Movement Action Plan and its implications for social movements.
We tend to talk about activist burnout as an individualised experience – but the Movement Action Plan, a framework for understanding social movements, factors in perception of failure, providing insights and hope for navigating the downs in movement life.
Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.
A summary of Bill Moyer’s Movement Action Plan. He describes eight stages through which social movements normally progress over a period of years and decades. It provides organizers with a map of the long road of successful movements.
Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.