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Digital campaigning

Digital campaigning leverages technology to create change, whether through emails and petitions or WhatsApp and Instagram. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.

Online Tactics: Digital Storms

A Digital Storm is an online event mobilising the public to email, call, text and post comments to a corporate or government target.

Heading text reads What problem are you facing? Underneath are 9 icons in white circles. Each icon represents a different problem.

Digital First Aid Kit

Guide to help activists better protect themselves and the communities they support against the most common types of digital emergencies.

Community Organising and Digital Campaigning Webinar Series

A webinar series from Australian Progress exploring insights from Australia and around the world on how to best organise and lead digital campaigns. Includes election case studies from the US, Northern Territory (Australia) and Aotearoa New Zealand.

Lost Voices: A toolkit for Digital Campaigners

This toolkit helps charities improve their digital campaigns by centering the voices of lived experience. Reshape your digital campaigns to be more accessible, effective, inclusive and responsible.

icon of laptop with 6 people on screen

ChangeMakers Organising School – Season Two

Notes from training sessions hosted by ChangeMakers and Tipping Point April to July 2020. The training aims to equip organisers and campaigners to respond to challenges and continue their work during the Covid-19 pandemic.

Digital Campaigning Webinars

Digital campaigning free webinars for Not for Profit & grassroots campaigners by Glenn Todd. Learn the tech fundamentals & tools to grow a grassroots campaign. 

Online Picket Line Guide

Do you want to know how to run an online picket line? Here is a guide from the Victorian Trades Hall Council who ran the world’s 1st online picket line in March 2020 during the COVID-19 pandemic to launch digital actions for the campaign for #WageSubsidyForAll.

woman in protest carrying a sign saying #enough

Digital Campaigning: Start Here

Digital campaigning leverages technology to create change through emails, petitions, and platforms such as Facebook, Twitter, Instagram, WhatsApp and more. Here is a list of resources to get you started.

11 volunteers standing in rows posing for a photo

Fighting online racist trolls

Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate. 

hand holding pen signing petition

How to Get More Petition Signatures

A guide developed by ActionStation to support community members to run successful petitions, including notes on strategy, tips for getting more signatures, and example campaigns.

Hands holding a mobile phone and filming

The Big Five Trends in Video for 2020

The nature of video and digital campaigning changes so rapidly, it’s sometimes hard to keep up with the latest strategies to cut through and move people. This article & presentation outlines 5 key trends plus a useful checklist for developing compelling videos.

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