Campaigning - Strategy - Page 2 of 6 - The Commons Social Change Library

Screenshot of the homepage of the activist handbook. Heading reads Activist Handbook: Campaigning guides for activists. There is an illustration of an abstract loudspeaker in a circle with different colours and small writing.

The Activist Handbook: Campaigning Guides for Activists

The Activist Handbook is a ‘wikipedia’ style website that provides guides and resources for people to become effective activists.

SNAP: Synergizing Nonviolent Action and Peacebuilding: An Action Guide

A strategic framework for activists, peacebuilders, and organizers working to transform violent conflict and advance a just peace.

Beautiful Action Trainer Modules (BATMo): Resources for Nonviolent Action Trainers

People Power, Civil Resistance and Nonviolent Action NVA Trainers and Facilitators – Lists of training activities from Beautiful Trouble.

Introduction to Campaigning and Social Movements (Online Courses)

Three courses by 350.org about how to campaign and social movements. The courses are very user friendly, easy to follow and accessible.

illustration of messy lines passing through a light bulb and the lines turn into straight arrows

Systems Thinking and Campaigning: An Interview with Nicky Ison

This interview with Nicky Ison includes tools and ideas for how to incorporate systems thinking into your campaign work and strategy.

a podcast cover with words that read Craft of Campaigns by Training for Change

The Craft of Campaigns: A Podcast for Organisers

A podcast that goes behind the headlines and hashtags, inviting movement storytellers to share lessons from social justice campaigns.

a large mass of people walking down the street protesting and holding signs. One sign reads Thou shall not mess with women's reproductive rights.

Campaign Starter Pack

This Campaign Starter Pack from Campaign Bootcamp UK contains information, inspiration and activity sheets, based on the experience and knowledge of people who have fought for change.

a group of people standing in a group. Many are from minority communities such as a wheelchair user and people from many different racial backgrounds

Planning your First Campaign: Everyday Activism Handout Pack

Are you planning your first campaign? This Handout is designed to give you the skills and confidence to run your first campaign.

Campaign Planning: How to Get Started

What is a campaign? and how do you start one? Here are ideas, steps and handouts from Campaign Bootcamp to help you get started with your campaign planning.

Before Action Reviews (BARs) and After Action Reviews (AARs)

Useful tools to help with planning and reflections in your campaigns – Before Action Reviews (BARs) and After Action Reviews (AARs).

Graph showing the Movement Action Plan developed by Bill Moyers.

Bill Moyer’s Movement Action Plan and Four Roles of Activism

Learn about and understand the ups and downs of social movements from Bill Moyer’s Movement Action Plan and the Four Roles of Activism.

Screenshot of webinar recording's front page. A blue background with a triangle line design around the top border. Text reads - Understanding & Assessing Your Organization’s Strategic Capacity

Understanding and Assessing Your Organization’s Strategic Capacity

Watch this webinar recording to understand and asses your organization’s strategy capacity. Use strategy to build and win political power.

Social Movements and the (mis)use of Research: Extinction Rebellion and the 3.5% rule

Extinction Rebellion member Kyle R Matthews explores how scholarship regarding civil resistance campaigns seeking regime change has been used by environmental activists.

information sheet titles Story based Strategy 202. There are 5 icons and a silhouette of a crowd.

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

A group of people stand on a bridge holding large letters spelling 'Global Goals'.

Campaigning for Social Change: Beyond just Protesting for it!

Daniel Hunter outlines the key elements of campaigns: a strategic time-tested model for effective social change work.

Developing Strategic Campaigns: An ITF Manual for Trade Union Activists, Educators and Organisers

This manual will help workers to identify clear campaign goals and objectives, develop strategies and tactics, and create unifying public messages and timelines for campaigns.

ChangeMakers Organising School – Season Four, 2021 – How Small Groups Make Big Changes

ChangeMakers Organising School – Training (videos and slides) to connect and deepen knowledge to organise for social change.

looking up the trunks and canopy of big Jarrah trees

The WA Forest Conflict: The Construction of the Political Effectiveness of Advocacy Organisations

Tactics and strategy of nonprofit organisations involved in advocacy regarding forestry in the 1990s-2000s in Western Australia.

Ivan Marovic serving as a battering ram to break the door of the Deanery at Belgrade University during the 1996-1997 Student Protest. Photo by Miroslav Petrovic

The Path of Most Resistance: A Step-by-Step Guide to Planning Nonviolent Campaigns

The Path of Most Resistance: A Step-by-Step Guide to Planning Nonviolent Campaigns by Ivan Marovic is a practical guide for activists and organizers of all levels, who wish to grow their resistance activities into a more strategic, fixed-term campaign.

Problem Diagram

Use this diagram from Mobilisation Lab to chart the causes of the problem that your campaign aims to address and how that problem affects people differently. This tool helps identify the “root cause” to tackle in a campaign or even in a set of campaigns.

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