Introduction
Looking for a sample brief to give to photographers/videographers to capture your action event/protest? Here is an example brief by Move Beyond Coal in Australia.
This photo and video content brief was originally developed for Move Beyond Coal activists in Australia targeting a major fossil fuel-funding bank, the National Australia Bank (NAB) in 2024.
Photo and video content briefs can help make the most of big action moments.
This document includes:
- suggested roles for activists to capture and amplify a group photo,
- a brief for photographers and videographers that describes the different types of photos and video footage that can help amplify the action,
- tips for capturing the moments well, and
- suggestions for social media content (instructions for hosting live videos, live tweeting, sharing stories etc).
Access Resource
- Photo and Video Content Brief: Sample from Move Beyond Coal (Google doc)
- Photo and Video Content Brief: Sample from Move Beyond Coal (PDF)
Explore Further
- Media Checklist for Actions
- The NEON Guide to Progressive Media Work
- How to Create a Media Package
- Writing a Media Release
- Grassroots Guide to Creating Quality Online Content
- A Practical Guide to Ethical Imagery, Water Hub and Survival Media Agency
- Social Media Activism: A guide to online change making
- Beginner’s guide to making video with your smartphone
- Learn to tell Stories with your Smartphone Video