Text reads 'Photographers brief Mood: Energised, upbeat, excited Audience: Move Beyond Coal supporters and followers (email, social, website) Purpose: Report Back + evergreen people power imagery (social, email, website) UPLOAD INSTRUCTIONS Upload links: [link to a folder to upload media] [link to a folder to upload media] Please upload ASAP if possible Please name files with ACTION NAME,CITY and YOUR NAME if you require attribution. Please upload selects of your best shots only, approx 20-30 photos. Please process photos, don’t deliver them RAW.' Table with 3 columns titled 'Shot List'. Columns are titled 'Shot no.', Description, Notes/Examples'. The columns contain text. The notes/examples column has 2 photos of protestors.

Photo and Video Content Brief

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Introduction

Looking for a sample brief to give to photographers/videographers to capture your action event/protest? Here is an example brief by Move Beyond Coal in Australia.

This photo and video content brief was originally developed for Move Beyond Coal activists in Australia targeting a major fossil fuel-funding bank, the National Australia Bank (NAB) in 2024.

Photo and video content briefs can help make the most of big action moments.

This document includes:

  • suggested roles for activists to capture and amplify a group photo,
  • a brief for photographers and videographers that describes the different types of photos and video footage that can help amplify the action,
  • tips for capturing the moments well, and
  • suggestions for social media content (instructions for hosting live videos, live tweeting, sharing stories etc).

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