Archive

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Twitter 101

A short guide to getting started with Twitter. Twitter Best Practice: Short tweets get retweeted more often; Tweet as-it-happens: people love to be in the know and up-to-the-minute tweets win; add a comment to your retweets to give them your own spin, or explain why you’re sharing them.

Cover of Daniel Hunter's book 'Strategy & Soul'. Features a photograph of Daniel Hunter and fellow campaigner Jethro Heiko with the Philadelphia Town Hall in the background.

Strategy & Soul Insights

Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.

Image of an xy axis. The x axis is the level of support and the y axis is the level of influence.

Power Mapping and Analysis

This tool will guide your team through a power mapping analysis to inform your campaign strategy with a thorough picture of the players, and their power. It runs step by step through a collaborative exercise where your team can all contribute to visual map of power holders and power relationships affecting your issue and campaign.

Diagram showing three arrows in a circle: Cruelty investigations > Public awareness initiatives > Political lobbying for animals

Winning Social Media with Animals Australia

Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.

A stage with colours flights and the words Progress 2015 spelled out in oversized white letters

Event Organising Tips

Australian Progress shares 7 lessons from running Progress 2015. Get an insight into the their ticket sales strategy, social media successes and failures, event theming choices, budget management, sponsor recruitment, and program design.

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How to Manage a Social Media Crisis

From time to time, you may need to respond to a difficult situation on your organisation’s social media networks. Keep this crisis checklist on hand to ensure that you can deal with any problems that arise quickly and effectively.

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3 Templates for Campaign Evaluation

Evaluating the impact of advocacy campaigns can seem impossible. Here are three handy guides that can help you undertake effective monitoring and evaluation of your advocacy and campaigning.

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Facebook Comments Policy

A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.

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Writing a Media Release

A short guide with tips, examples and a template to help you master the basics of writing an effective media release.

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Designing Motivational Work

For volunteers or staff to be driven to do their work, it must be motivational, both ‘extrinsically’ and ‘intrinsically’. However, we often the intrinsic elements of the work. Read on to learn about how to design tasks to make them more intrinsically motivational. Your staff and volunteers will benefit!

Title page of how to guide

Social Media Activism: A guide to online change making

Social media is a powerful tool for creating change. Your tweets and Facebook posts have the potential to raise awareness of your cause, to get people talking, and to inspire your community to action. Not sure if your online activity is helping to maximise your impact? This how-to guide will help you ensure that your […]

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Better Activist Meetings

Here are some simple tips for getting the most out of meetings, relevant to collectives, committees and action groups.

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Community Organising Basics

Community organising is a term that is being used more and more in Australian social movements – but what does it really mean? Here’s a brief introduction to some of the key principles.

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