12 Basic Guidelines for Campaign Strategy
12 basic guidelines and ideas about campaign strategy by Chris Rose. These guidelines are so fundamental that they are often overlooked.
Topic
Campaign Strategy
Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
Campaigns to End Logging in Australia (Commons Conversations Podcasts)
Listen to two podcasts from the Commons Conversations about campaigns, coalition building and citizen science to end logging in Australia.
The Neutrality Trap : Disrupting and Connecting for Social Change (Book)
The message at the heart of The Neutrality Trap is that, when it comes to the important social issues that face us today, avoiding conflict is a mistake.
Movement Success, Durability and Research with Winnifred Louis (Commons Conversations Podcast)
Professor Winnnifred Louise discusses the principles that can help campaigns to be more effective and durable.
Learn a Goal Setting Technique: Objectives and Key Results OKRs
Objectives and Key Results are a simple goal-setting technique that can help increase organizational learning and improve performance.
Making Strategic Planning Flow: An Organising Story-telling Lab on how 350 Europe made its Process Work
This 350.org organising story telling presentation shares lessons and insights into how to make the strategy planning process better.
Books to Read if you are Interested in Activism, Social Change and Justice
A comprehensive and broad range of books to read if you are Interested in activism, campaigning, organising, social change and justice.
(Dis)solution Magazine
(Dis)solution is an Australian online and print journal published in Naarm/Melbourne. It is born out of a need for radical, critical thought and expression, particularly from emerging writers, artists and activists which challenges the catastrophic, ecocidal structures of the 21st century.
Climate Activism: Start Here
A strong climate movement means meaningful change. Here’s a list of resources to help you on your climate activism journey.
How to Win by Thinking like Your Opponent: Lessons from 350 Australia’s Campaign Against the Galilee Basin
This story illustrates 350.org Australia’s strategic decision-making process as they took on the largest coal export facility project in the world.
How Healthy Campaigns Respond in the Face of Bad News
Examples – from 350.org and beyond – about ways people handled campaign losses in healthy, soul-giving, and strategic ways.
How France Fought to Keep it in the Ground: Lessons from 350 Campaigns
Rukiya, a 350.org organiser in Kenya, shares stories of how they recruited people for the African DeCOALinise Campaign.
Power and Agency: Lessons from Ten years of Climate Campaigning
Kathryn McCallum, an Australian Climate Campaigner, shares her lessons from ten years of climate campaigning in this talk given in 2023.
Labor Power and Strategy: How to Read Womack
The 2023 book Labour Power and Strategy, edited by Peter Olney and Glenn Perušek, is centred around a lengthy interview with labour organiser and historian John Womack Jr in which he argues for the importance of ‘strategic workplace organising’
Lessons from the Transport for All Campaign
The Transport for All campaign, coordinated by DRC Advocacy, is fighting for accessible public transport in Victoria, Australia. An interview with Ally Scott and Greg Ferrington about the campaign.
Insights from Disability Campaigning from Rochelle Porteous
Interview with Rochelle Porteous, experienced campaigner on a range of issues and the Advocacy Manager at the Council for Intellectual Disability.
Decoding Injustice: Shedding new light on how economic policies harm people’s human rights
This article provides a powerful way to use research to advance a range of economic, environmental, and social issues.
The Activist Handbook: Campaigning Guides for Activists
The Activist Handbook is a ‘wikipedia’ style website that provides guides and resources for people to become effective activists.
Organising Stories and Lessons from the 350 Organising Story Telling Lab
Collection of different case studies / stories of organising and movements from across the globe collated and presented by 350.org.
Beautiful Action Trainer Modules (BATMo): Resources for Nonviolent Action Trainers
People Power, Civil Resistance and Nonviolent Action NVA Trainers and Facilitators – Lists of training activities from Beautiful Trouble.