Digital Archives

Digital security basics for campaigners

Upgrade your digital security practices with this how-to guide of advice, tools and resources from Blueprints for Change.

TED talk: How to Start a Social Movement | Tamara Richardson | TEDxUQ

Tamara Richardson speaks about online social movements; and how, with access to the right networks, you can create a global social movement.

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How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

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Digital Campaigning Experiments and Analytics: Case study of GetUp

Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.

A cartoon of an abstract scientific scene, tended by two figures. There are three funnels like in a laboratory, one of which is labelled with the Twitter icon, the second with a Facebook icon, the third an email icon. All funnels lead down to a results console.

Beyond Vanity Metrics: Toward better measurement of member engagement

Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.

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How to use social media

Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.

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How to stay sane in an ‘always-on’ digital campaigning environment

Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.

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Changemaker Chat with Paul Oosting from GetUp: Elections and Politics

GetUp is one of Australia’s most impactful and influential community organisations, and Paul Oosting is their national director. We discuss what GetUp learnt from the 2019 Federal Election campaign. We find out Paul’s insights about what it’s like to operate under the pressure of media and political attack.

Changemaker Chat with Jeremy Heimans: Digital Social Movement Entrepreneur

Podcast interview with Jeremy Heimans, a digital social movement entrepreneur & key figure behind social change organisations like GetUp, Avaaz and Purpose.

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Three open source tech tools for your campaigning

The right tech tools can make a huge difference to the effectiveness of a campaign or organising project. Check out Tijuana (campaign CRM), Neighbourly (doorknocking walk-list tool) and Spoke (p2p text tool).

Cartoon penguin with a picture of a rocket approaching Pluto. Text reads: 'Brenda vs Facebook, The Truth About Cambridge Analytica

7 tips for Facebook Risk Management

Facebook is a vital organising and networking tool but presents risks for activists. Digital security can seem overwhelming but we can all get better at it. There are organisations who have done a great job of breaking the information down and giving you support to improve your practices. Start with these 7 tips.

Cartoon of two eggplants in suits and sunglasses. Text reads 'Eggplants are a key component of the surveillance state. They are always listening. Most vegetables are.'

Tools for More Secure Activism

CounterAct encourages the progressive and radical movements on the Australian continent to get better at digital privacy and security. Security culture is simply a set of practices that limits the ability for government or opponents to find out more information about you and interfere with or monitor your group. We’ve given you some tools to minimise this.

What does it take for everyday people to shift an election?

The story of how GetUp successfully organised in the seat of Bass to remove sitting MP Andrew Nikolic at the 2016 federal election. Lessons include the power of mixing online and offline; the power of mixing local with national; and have the local lead the national.