The “8-Fold Path” is a list of eight operating principles for building a progressive people’s movement in the 21st century. It is used by all the members of the OPEN Network, which includes organisations around the world like GetUp (Australia), MoveOn (United States), and Campact (Germany).
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.
Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
Methodology and results of GetUp’s process for predicting email performance from tests.
Advice that can easily be adapted to your needs whether it’s meeting with an MP (or Senator) yourself or helping your members do it.
Methodology and results of experiments run by GetUp in digital fundraising.
Your emails will normally display the first line of text in the inboxes of your supporters – but with one simple piece of HTML you can change this to be any text you want.
Writing a mission statement can be critical part of launching a new campaign or organisation. It grounds your team in a joint understanding of what you’re there to achieve – and makes it clear to the public what you stand for.
A short guide to getting started with Twitter. Twitter Best Practice: Short tweets get retweeted more often; Tweet as-it-happens: people love to be in the know and up-to-the-minute tweets win; add a comment to your retweets to give them your own spin, or explain why you’re sharing them.
Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.
From time to time, you may need to respond to a difficult situation on your organisation’s social media networks. Keep this crisis checklist on hand to ensure that you can deal with any problems that arise quickly and effectively.
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.