Introduction
Global Organizing and Leadership Development (GOLD) have produced a series of short videos as a companion to the GOLD leadership program. The series of videos introduces key frameworks, concepts, skills and tools in organising and campaign strategy.
Watch Gold Shorts Videos
View on YouTube: Gold Shorts Videos Playlist
The Snowflake Model
The Snowflake model is a method for distributing leadership. It encourages spreading leadership across a movement so that many people with local knowledge and networks can grow into leadership positions and amplify a movement’s power and reach.
Learn more about the Snowflake Model:
- Organizing: People Power Change manual
- Approaches to Organising: The Ganz Model
- Definitions of Organising Models
- Snowflake & Metrics – accessible to members of the Leading Change Network
Pillars of Power
The Pillars of Power is a power analysis tool used to identify the institutions and individuals that support the issues you are working to undermine. It can be used to identify where to target your efforts to make the foundations of an oppressive structure or system fail. This video has been developed using content from Beautiful Trouble’s Toolbox, an interconnected web of the key strategies and tactics that have inspired people-powered victories & upended the status quo.
Learn more about Pillars of Power and related tools:
- Pillars of Power Analysis: Identify the Institutions
- Pillars of Support: Start Here
- Pillars Of Support – The Upside Down Triangle
- Power and Power Mapping: Start Here
The Engagement Pyramid
Gideon Rosenblatt’s Engagement Pyramid is a model that can help with thinking strategically about entry points and varying levels of commitment of movement members.
Learn more about The Engagement Pyramid and related tools:
- Engagement Pyramid: Visualise the different ways a person might get involved with your Campaign
- Building Leadership Capacity: The Ladder of Engagement
- 5 Tools to Plan your Campaign Strategy
- Supporter Engagement
- Circles of Commitment: A Model of Engagement
- Levels of Commitment from Community to Core
Spectrum of Allies
Movements seldom win by overpowering the opposition; they win by shifting support out from under it. Use a spectrum-of-allies analysis to identify the social groups that are affected by your issue, and locate those groups along a spectrum, from active opposition to active allies, so you can focus your efforts on shifting those groups closer to your position.
Learn more about the Spectrum of Allies and related tools:
- Spectrum of Allies Guide
- Know your Allies your Opponents and Everyone in Between: The Spectrum of Allies
- How to Create a Campaign
- Power and Power Mapping: Start Here
The Perception Box
The Perception Box is a tool to help you analyse how groups around an issue perceive themselves and each other. Crafting tailored messaging will increase the likelihood of changing people’s positions – and hopefully pull them in your direction.
Learn more about the Perception Box:
- The Path of Most Resistance: A Step-by-Step Guide to Planning Nonviolent Campaigns – Perception Box: Analyzing Stakeholders’ Beliefs and Feelings
- Perception Box Methodology
The Beautiful Trouble Toolbox
The video is an introduction to the Beautiful Trouble Toolbox, its elements, and explains how to navigate through it it and use the tools provided.
Access the Beautiful Trouble Toolbox.
Explore Further
- Access the GOLD course, a leadership program that takes you on a journey to become a successful organiser through four stages. giving you a foundation of what organising is and how it works.
- More online courses by ActionAid
- Introduction to Campaigning and Social Movements (Online Courses), 350.org
- Digital Campaigning and Online Organising Courses with Social Movement Technologies
- 7 online MOOCs about Social Change and Activism
- The Movement Cycle Methodology, Beautiful Trouble Toolbox
- Campaign Strategy: Start Here
- Organising: Start Here