Every campaign is a learning opportunity. Make the most of this by planning for the post-campaign period and setting up debriefs. Here are some tips for campaigners and facilitators.
Plan to Win
Plan to Win assists individuals, groups and campaigns to develop the skills and clarity required to win change in the world.
Plan to Win only works for social movements, offering training, facilitation, mentoring, and customised consultancy services.
The PTW collection includes articles, book reviews, tips and reports from Melbourne Campaigners’ Network sessions.
Men frequently participate more than women in meetings, forums and other events. This article outlines practical steps facilitators and participants can take to ensure women are heard.
Social change can be messy and challenging work! It helps to have frameworks to make sense of the situations we find ourselves in and plan for the way ahead. This article outlines four models, by Martin Luther King, Jr, George Lakey, Bill Moyer and Tim Gee.
Allies work is key to building strong and diverse groups and social movements. An ally is someone outside an oppressed group or identity, who commits to standing alongside those people.
The big organising approach utilised in the Bernie Sanders campaign offers several valuable rules to scale up your efforts, empower members and supporters, and catch the fire of momentum. Hear from Becky Bond, co-author of Rules for Revolutionaries.
This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.
A follow up article from a workshop presented at Progress 2015 by Holly Hammond and Sam La Rocca with a video presentation from Daniel Hunter. The workshop explored Daniel’s metaphor ‘politicians are like a balloon tied to a rock’.
Tips for training or other events which connect people to a campaign and help individuals overcome their barriers to action. As organisers we can use the momentum of the group to leverage people to action – like a turbo-charged persuasive conversation.
Rick Chen, cofounder of Pozible, came along to a Melbourne Campaigner’s Network session to introduce the basics of crowd-funding and how to use the Pozible platform. Read on for some tips on how to get your crowd-funder up and running!
Getting clear on our theory of change can be personally empowering as well as important for alignment within organisations and campaigns. These notes are from a workshop by Naomi Blackburn, drawing on the Resource Manual for a Living Revolution and Australian Student Environment Network curriculum.
The Your Rights at Work campaign ran from 2005 to 2007 and included some of the largest mobilisations in Australian social movement history. This article draws out some of the lessons in relation to ensuring strong turn-out at rallies and other events.
Anne O’Brien interviewed John Croft, developer of the Dragon Dreaming project model. John’s ‘Empowered Fundraising’ approach challenges groups to take their projects seriously and invite others to contribute funds, as a way to further their own social change values and make a difference in the world.
We’ve gathered together tips on building a donor base, running successful crowdfunding campaigns, and where to access more resources on effective fundraising for social justice causes.
What does it take to build a civil society coalition with the power to shift a city? This interview with Amanda Tattersall, Founder and Coalition Director of the Sydney Alliance, gives some good clues.
Nonviolent direct action can play a powerful role in campaigns. This article summarises some of the characteristics that can make NVDA either effective or ineffective, and encourages the use of clear tactics criteria in developing campaign strategy.
Kyinzom Dhongdue from Australian Tibet Council shares the story of a campaign win and the lessons that can be taken from it. The country’s oldest university cancelled a talk by the Dalai Lama. Within a week, the University of Sydney backtracked and released a hasty statement welcoming His Holiness on campus in June. The short campaign shows the value of rapid response people power tactics.
Anne O’Brien reviews Ideas for Action: Relevant Theory for Radical Change by Cynthia Kaufman. Kaufman connects theory with the day to day dilemmas that activists face in the practical work of challenging injustice.
Aidan Rickett’s The Activists’ Handbook is a powerful guide to grassroots activism. Naomi Blackburn reviews the early chapters of the book which are particularly relevant to Theories of Change.
Lessons about the effective use of art in campaigns from three activist artists: Tom Civil, Arlene TextaQueen and Van Thanh Rudd. Lessons include: Build strong culture; Represent ethically; Consider your audience; Court controversy; Always remember the visuals; Value the labour of artists.
Insights about facilitation from the very challenging General Assembly process at Occupy Melbourne. This article will be of interest to facilitators and others learning about group process, as well as people keen to find out about the Occupy movement. These reflections were written two weeks after Occupy Melbourne kicked off in October 2011.