Top tips on how to recruit and retain members by Friends of the Earth (England, Wales & Northern Ireland).
Tips on how to make your next social justice event more accessible and inclusive.
This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.
This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.
The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.
This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
This toolkit describes the nuts and bolts of implementing advocacy tactics to put pressure on your local state or federal MP and to plan effective campaigns locally.
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
This practical community organising guide by the Australian Conservation Foundation is a good example of how to start, set up and support community action groups.
As an organizer for the Pacific Climate Warriors, Koreti Tiumalu stood boldly in her truth and lived out the words “we are not drowning, we are fighting!” in every way. This videos was filmed at Progress 2015 and is an inspiring look at her journey to being a climate activist and a mother.
We’ve all been there – you need an elephant costume or a Nemo suit for a press conference this afternoon, or a chicken suit for your factory farming protest. Find out who has one here, and add your own!
Using incredible language data from advocacy, opposition, political speech and popular culture, Anat Shenker-Osorio’s latest research analyses why certain messages resonate where others falter in the human rights sector across Australia, the UK and the US.
This role play activity outlines an interactive session to help people experience a political lobbying meeting, in a light-hearted way. The role play involves people being from either the Minister for Magical Creatures, or the NGO “Unicorn Revive”.
Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.