Introduction
What is the story of your campaign?… the ups and the downs, the stories, the lessons learned? Here is a template by the Leading Change Network to get you started.
Campaign stories are vital to our movements – they are powerful sources of hope and learning and living proof of the change that is possible when people come together. Through the act of capturing our campaign stories we are able to make sense of our experiences and tell the history of our people and our work in a world where our voices are often silenced and undermined. – Leading Change Network
This template is from the guide, Weaving the Threads Together: How to Document your Campaign. The resources are embedded in the Marshall Ganz organising framework.
Visioning Template
What is the Story of your Campaign?
People
Who were your people?
Who else were the stakeholders?
When/where did this take place?
Problem
What problem did they face?
Why was this a problem?
What change did they want?
Power
How did they turn their resources into the power they need to create the change they want?
How did they build their power?
How did they use their power?
Change
What were the wins?
- Individual growth
- Organizational growth
- Societal impact
What were the key takeaways?
Digging deeper into PEOPLE & PROBLEM
Who were our people and what was the challenge they were facing?
Stakeholder Mapping
Who were your people?
Who were your supporters?
Who were your competitors?
Who were your opposition?
Realizing the Problem
What challenges were people facing daily?
How did people realize that it was a problem?
Analyzing the Problem – Head, Heart, Hands
What challenges were people facing in terms of head, heart, and hands?
Analyzing the Problem – Three Faces of Power
Who was benefitting and who was losing?
What was the political, social, and historical context?
Digging deeper into POWER
How were the five leadership practices of organizing used to build power to create change?
Public Narrative
How was storytelling used to motivate people to join in collective action?
Why was telling stories important?
Relationship Building
What methods were used for building relationships?
Who built 1:1 relationships with whom for what purpose?
What was the impact of the relationships built?
Team and Structure
How was the leadership team brought together?
What teams were there and how were they connected?
Strategy
What was the goal? Why this goal?
What resources did people have? How were they used (to influence stakeholders) to achieve the goal?
What was the campaign timeline?
Action
How did the actions implement the campaign strategy?
What was one successful action from the campaign? Why was it successful?
Access Template
- Visioning Template (3 pgs, PDF)
- Visioning Template (Google Slides version to copy)
- How to Document your Campaign (Full Guide)
Explore Further
- What is Organizing? An Introduction based on the Work of Marshall Ganz
- Marshall Ganz Quotes and Wisdom about Leadership, Hope, Organizing and Narrative
- Organizing Guide: People, Power, Change
- The Power of Story: The Story of Self, Us and Now
- Where’s the Power? Developing Your Theory of Change [Template]
- Weaving the Threads Together: How to Document Your Campaign (Examples of Different Types and Ways of Gathering Case Studies)
- Campaign Case Study Template