This handbook, based on the work of Marshall Ganz, aims to support you in developing your capacity for effective community organizing. It covers five key practices of organizing to build people power for change.
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
Danielle Celemajer discusses her book Summertime about the Black Summer fires and how she learned to cope with crisis
Everyone is talking about the Covid-19 pandemic and the way it is shaking up our lives! You’ll find Coronavirus related content on most podcasts you could listen to. These ones have a particular focus on the implications for social movements.
Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.
The massacre at Stoneman Douglas High School in Florida is similar to many that have happened at schools across the USA. But there is a hope here in Florida that feels different to previous tragedies, because of the powerful political analysis and leadership coming from students.
When we leave politics to the politicians, we get The Canberra Show. But when people organised in their communities, acting on their deep concerns, have the skills and knowledge to act powerfully a new political life might finally be possible.
Who knew that TV could teach you how to change the world! Embedded in Brooklyn Nine Nine’s approach to sitcom writing are a few lessons about how we can successfully communicate important, difficult issues to a wider audience.
Joel Dignam reviews Marshall Ganz’ approach to story as fundamental to organising. Through story we understand happenings, communicate our values, and make sense of our choices.
Occupy Melbourne case study shares some of the lessons from Occupy Melbourne & why more effective skill-sharing would have made a difference.
Anat Shenker-Osorio on the importance of telling our own story in campaign messaging, rather than negating the stories of our opposition.
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
A case study of an organisation’s experience with the power of personal stories in helping to build public support for a campaign.
Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.
Film can be one of the most powerful mediums for getting ordinary people interested in social change. Australian Progress has put together a crowd-sourced list of films that are about activists, advocates and social movements, or have in of themselves provided impetus for social change.
Tips to help you find your writing magic, from Lily Spencer – a leading non-profit copywriting consultant.
Learn from research conducted by the Asylum Seeker Resouce Centre on what language/messaging is most effective in getting others to shift their ideas on people seeking asylum.
Using incredible language data from advocacy, opposition, political speech and popular culture, Anat Shenker-Osorio’s latest research analyses why certain messages resonate where others falter in the human rights sector across Australia, the UK and the US.
Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.