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The 21st-Century Advocacy Playbook
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
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6 Elements of Open (People-Powered) Campaigns: Worksheet Template
This Elements of Open Campaigns Worksheet template outlines 6 factors to think about when analysing how ‘open’ your campaigns are.
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The Anatomy of People-Powered Campaigns
The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.
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4 Magic Steps to Creating Shareable, Purpose-driven Social Media Content
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
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Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
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Beyond the first click: How today’s volunteers build power for movements and NGOs
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
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The Mobilisation Integration Toolkit
An overview of the tools and tactics Greenpeace offices around the world use to ensure their office teams are working seamlessly together. Explore by Country/Region and Trait to find the successful practices or “bright spots” highlighting ongoing experiments in team integration.
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Online Course: How to Create ‘People Powered’ Campaigns
This course is for people who want to learn what ‘people power’ is and how to develop it to deliver their own campaigns and strategies.
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