Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.
Anat Shenker-Osorio shows how to apply research findings around communicating about race and class to the increasing white nationalism, xenophobia and race-based attacks that punctuate politics around the globe.
Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.
Listen to the story of Owen Jones – a British left wing and Labour party activist, writer, orator and political commentator.
Listen to Professor Isaacs – to get a briefing about everything COVID-19, where it came from, what makes it a pandemic, and how to stay safe.
Teachers’ union activist Randi Weingarten discusses her experiences of social change and educational reform.
Curious about the remarkable rise of Alexandria Ocasio-Cortez and policies like the Green New Deal? We talk to Andrés Bernal about both.
Bonnie Honig, one of the world’s top democratic theorists, discusses current crises and shocks.
Tyson Yunkaporta discusses Indigenous thinking on power, change, being and coping with chaos.
The ChangeMakers podcast is short series podcast that tells stories about people who are striving for social change across the world.
Lenore Taylor, editor of Guardian Australia, presented at Progress 2017 on the world of fake news and click-bait. She ends with a powerful call to protect quality, fearless and independent journalism.
Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.
Twitter is a very useful way to share your story outside traditional networks. Increasingly Twitter quotes and photos are used to embed in traditional media, and with a small amount of effort you can get your event trending. This will alert politicians and media to your issue.
Who knew that TV could teach you how to change the world! Embedded in Brooklyn Nine Nine’s approach to sitcom writing are a few lessons about how we can successfully communicate important, difficult issues to a wider audience.
‘Feedback’ is a communication to a person or a group which gives that person information about how they affect others. It is important to be able to give feedback in such a way that people can hear it, take it in, evaluate it, and change behaviour which affects their relationship with others.
Anat Shenker-Osorio on the importance of telling our own story in campaign messaging, rather than negating the stories of our opposition.
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.