In the aftermath of a challenging referendum loss, our communities are facing a critical juncture. GetUp and Australian Progress offer a messaging guide for social change organisations, helping you speak out and channel emotions into constructive action. Read an excerpt and download the full report.
Persuasive messaging to build widespread support for transformative change, like treaties, truth-telling and representation, now and beyond the referendum.
A course to understand the basics of storytelling to change hearts and minds and specifically to win over the ‘moveable middle’.
A course for grassroot groups to understand the basics of public communications for building a convincing, winning campaign.
Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on.Â
An array of resources collated about the marriage equality campaign across the world including lessons learned about messaging and framing.
Watch a video on Race Class Narrative – an approach that weaves together economic empowerment, racial justice, and gender equity.
Tips on how to run a rapid response media campaign and sustain momentum beyond the immediate media moment.
The words we use matter! The Passing the Message Stick report gathers research and recommendations about the messages that work to promote First Nations justice. Read an excerpt, watch the briefing session, and download the full report.
The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.
Tools, pragmatic lessons and case studies on harnessing the power of narrative, culture, and imagination to help our movements win.
An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.
How do you name an advocacy campaign? Here is a guide, tips, and thoughts to help you with the process of naming a campaign.
An introduction to the concept of framing, drawing on George Lakoff’s book Don’t Think of an Elephant! Know Your Values and Frame the Debate.
This guide is designed to provide practical advice about how to effectively talk about climate change during a global pandemic and recession. It’s based on the findings of an extensive research project.
Marshall Ganz discusses narrative strategy, story of self & the importance of communicating values through stories in developing social movements.
Learn how to talk more effectively about government, democratic participation and reform, and ways to motivate people to get involved.
Learn all about public narrative and the power of story through this series of videos from Marshall Ganz and the Resistance School.
NEON’s Press Officer Handbook, a comprehensive guide to effective media work in social movements. Includes writing press releases, using the phone, preparing spokespeople for broadcast and much more.
This clear and easy guide produced by The Australian Conservation Foundation will help you set up and run an online meeting using Zoom.Â