Introduction
Most people in America agree on one thing: the system is rigged.
Rising Narratives for Radical Futures is a first-of-its-kind narrative study by RadComms and The Rising Majority. It offers movement workers a materially grounded, emotionally resonant roadmap to move beyond mere resistance, connect across different values, and set the terms for a multiracial, radical democracy where we are all free.
Whether it’s the progressive base, cynical independents, or nostalgic traditionalists, there is a universal sentiment that American politics, government, and the economy are ineffective, failing, and standing in our way. But while the frustration is shared, our visions for how to fix it are miles apart.
Inside the Narrative Landscape
Our research analyzes the media environments people actually live inโfrom scripted hits like Severance and The Last of Us to cultural touchstones like Joe Rogan and Family Guyโto understand how the stories we consume shape how we view power and change. Our research studied four key audience segments (via Harmony Labs):
- People Power. The Base: Driven by justice and liberation, this group believes change happens when everyday people engage in mass collective action to transform the system.
- If You Say So. Moveables: The cynics who think everything is rigged and unchangeable. They focus on “gaming the system” for individual survival and “hacking” the rules for their own benefit.
- Tough Cookies. Moveables: Traditionalists who value law, order, and fairness. They want to hold “bad actors” accountable and restore institutions to their original, “just” purpose.
- Don’t Tread On Me. Opposition: Skeptical of government and “outsiders”, this group prioritizes personal autonomy and self-reliance above all else.
Making Our Vision Legible to More People
This digital magazine provides a strategic toolkit for organizers and others to bridge these divides and socialize a 2050 Vision of a better world. You will learn how to:
- Anchor messaging in material reality by connecting abstract ideals to everyday impacts on housing, wages, and healthcare.
- Frame collective action as a “practical hack” to move cynical audiences from “F*ck it” to “Let’s rewrite the rules together.”
- Tell stories that resonate by highlighting protagonists such as nurses, teachers, and small-town workers who stand up to elite extraction.
- Redirect anti-elite skepticism by shifting the focus from “outsiders” to the wealthy elites and corporate “villains” who are truly rigging the system.
Our Core Recommendations
- Start with how they see the system: Acknowledge the shared pain of “debt traps” and “soul-crushing jobs”.
- Amplify real alternatives: Showโ don’t just tellโ how communities are already building safety nets through mutual aid and co-ops.
- Share collective wins: Counter the “doom-scrolling” narrative with stories of successful organizing and institutional reform.
- Partner with trusted messengers: Use voices that embody authenticity, competence, and shared values.
The social movement left has an opportunity to define a compelling, materially grounded, future-oriented story that moves beyond resistance and sets the terms for what comes next. Together, we can build narrative strategies that are emotionally resonant and strategically alignedโmobilizing audiences for action while connecting them to our long-term vision for systemic transformation.
Download Digital Magazine
Rising Narratives for Radical Futures PDF
Explore Further
- Using Race Class Gender Narratives to Fight Fascism
- Narrative Research and Solidarity Infrastructure
- Broke: Narrative Project about Poverty
- Narrative Change for Worker Rights: Directory of Messaging Guides
- Democracy Narrative Resources
- Building Narrative Power
- A Guide to Hope-based Communications
- Narrative Change: Start Here

