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Text reads 'Choosing a Campaign Goal'. Target with an arrow in the centre.

Choosing a Campaign Goal

Introduction This book excerpt about choosing a campaign goal is from Daniel Hunter’s book, Building a Movement to End the New Jim Crow: An Organizing Guide. Book Excerpt Choosing a Campaign Goal – Basic Criteria choose a campaign goal, don’t forget some basic criteria to consider: The goal includes tangible benefits that impact people’s lives; […]

The Power of Story: The Story of Self, Us and Now

Learn all about the power of story and how to tell a story to inspire, make change and motivate action using a framework developed by Harvard Professor Marshall Ganz called “Public Narrative” that revolves around three elements – a Story of Self, Us, and Now.

information sheet titled 'Story based Strategy 101'. There are 5 icons and a silhouette of a crowd.

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

Cover of the handbook. Includes a black and white photograph of a group of people rallying and the text 'Organizing: People, Power, Change'

Organizing Guide: People, Power, Change

This handbook, based on the work of Marshall Ganz, aims to support you in developing your capacity for effective community organizing. It covers five key practices of organizing to build people power for change.

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