Tag

Tactics

Picture of a red manual.

The People Power Manual: Campaign Strategy Guide

Social movements become more powerful as more people are equipped to analyse their political context, consider paths to change and mindfully plan tactics. This Campaign Strategy Guide equips activist educators to facilitate a range of participatory exercises with activists, organisers and citizens. It can also be used as a do-it-yourself guide for campaigners.

Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

Cyclone Warning A training guide for solving problems

This is a training process guide to explore different approaches to solving community problems, investigate how different problems require different approaches to change to solve them, clarify the differences between community organising, community development, advocacy and service delivery.

Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

Community Resistance Timeline: A training guide

This is a training process guide to introduce participants to each other, connect their own history to a larger history of social change, identify local tactics, and to rethink what success looks like. It is an excerpt from Building Power: A Guide for Aboriginal and Torres Strait Islanders Who Want to Change the World.

A group of smiling protestors under a tarp shelter. A banner reads 'Coal Out, Renewables In'.

Preparing for a Community Blockade

Here are some practical things you may like to consider in logistical preparations for a community blockade: helpful skills, action roles, and logistical preparation.

A jubilant group of people pose behind a large banner reading 'We won'. They are at the beach with sky and ocean in the background.

James Price Point/Walmadan: A Huge Win

In 2013 the people of Broome stopped the development of a gas plant and port at iconic James Price Point (Walmadan). They had substantial political and corporate interests arrayed against them but prevailed with a strong sense of community and creative strategic campaigning. This short case study shares some of the keys to success and strengths of the campaign.

Aerial photograph of huge crowd filling Federation Square and surrounding streets.

Tips for Turnout from Your Rights at Work

The Your Rights at Work campaign ran from 2005 to 2007 and included some of the largest mobilisations in Australian social movement history. This article draws out some of the lessons in relation to ensuring strong turn-out at rallies and other events.

A group of people gathered to protest the proposed development at James Price Point

What makes Non Violent Direct Action (NVDA) effective?

Nonviolent direct action can play a powerful role in campaigns. This article summarises some of the characteristics that can make NVDA either effective or ineffective, and encourages the use of clear tactics criteria in developing campaign strategy.

A brick wall painted white with the words Art = Change! graffitied in black

Art and Campaigning: Lessons about the effective use of art in campaigns

Lessons about the effective use of art in campaigns from three activist artists: Tom Civil, Arlene TextaQueen and Van Thanh Rudd. Lessons include: Build strong culture; Represent ethically; Consider your audience; Court controversy; Always remember the visuals; Value the labour of artists.

Protestor holding Stop Adani sign on stage with Queensland Premier Annastacia Palaszczuk.

Stop Adani and the Suffragettes Reflections on targets and tactics

Joel Dignam analyses two campaign moments: Stop Adani’s targeting of the ALP in the 2018 Queensland state election and the UK women’s suffrage campaign targeting of Liberals in 1905. The lesson? Target those most likely to give you what you want, and sometimes that means creating political risk for them.

Screenshot of the Ecomark website. A model in blue sits on a bright pink couch, with flowers on her lap. She is smelling one of them. Overlaid on the image is the text '12956 visitors so far!'

Digital Tactic Inspiration: Ecomark by WeMove

Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.

A crowd gathered in the evening, in the foreground a sign reads 'Shine a light on mental health'

10 tips from GetUp’s decade of campaigning

Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015. 

Máté speaks into a microphone at a protest outside the Hungarian Parliament. In the background protestors hold a large poster with Hungarian text.

Home Care in Hungary

In Hungary, digital campaigning organisation aHang has been winning big and building people power in a difficult political environment. Their homecare campaign was a huge win for Hungarian carers, and people power everywhere.

Pin It on Pinterest