• A computer screen displaying colourful

    Find Free Images Online

    Need a relevant photo for your urgent social media post right now? Or found the perfect one, but don’t know if you can use it? Here’s some great hints, sources and links.

  • Screenshot of the Ecomark website. A model in blue sits on a bright pink couch

    Digital Tactic Inspiration: Ecomark by WeMove

    Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.

  • A laptop computer on a table

    Experiment – Facebook videos vs. graphics for conversions

    Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.

  • Diagram showing three arrows in a circle: Cruelty investigations > Public awareness initiatives > Political lobbying for animals

    Winning Social Media with Animals Australia

    Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.

  • Red lever with the words 'Emergency Pull'

    How to Manage a Social Media Crisis

    Jessie Mawson manages social media at Amnesty International Australia, and has created a great list of tactics that could be helpful in the case of a social media crisis. Read her guide how to manage a difficult situation on your social media networks.

  • Web browser with facebook landing page open

    Facebook Comments Policy

    A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.

  • Screenshot of front page of guide titled 'Social Media Activism: A Guide to Online Change Making'. Close up of smart phone with apps including facebook

    Social Media Activism: A Guide to Online Change Making

    How-to guide from Amnesty International will help you ensure that your organisation is getting the most out of its social media activism.

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