Presentation slide. Title reads 'What you Measure'. There are four quadrants with text. Text reads 'Is your message grounded in your theory of change? Who is telling the story? Whose voice is being centred? How are you using storytelling to immerse your audience? What care is being taken for your storytellers?'.

How to Measure Narrative Change

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Introduction

In this online workshop, How to Measure Narrative Change, narrative change and evaluation experts share a radical, values-aligned framework that narrative practitioners and movement workers can use to measure narrative change.

The workshop was held in 2024 by the Radical Communicators Network – a community of practice for social-justice communicators.

Whether working on a piece of art, a campaign, or power-building in local communities, narrative organizers are always exploring ways to measure the impact of their work.

The workshop provides:

  • an overview of how to craft a narrative change evaluation strategy,
  • a set of principles to guide their work and
  • increased confidence in how to measure narrative change.

…and asks questions such as:

  • Is your message grounded in your theory of change?
  • Who is telling the story?
  • Whose voice is being centred?
  • How are you using storytelling to immerse your audience?
  • What care is being taken for your storytellers?

The hosts of the workshop were:

  • Yewande O. Addie
  • David Hanson
  • Emily Melnick
  • Melody Mohebi
  • Annie Neimand

The Radical Communicators Network is a community of practice for social-justice communicators.

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Narrative power analysis is a method that examines the underlying narratives that shape cultural norms and institutions that uphold oppression, power and maintain status quo. – Beautiful Trouble Toolkit

…all of us need to know what are the existing narratives around the issues that we’re working on in order to know what we are changing and what we are working to transform… – Annie Neimand

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