Persuasive conversation campaigns can help break through to segments of the population who have a different perspective or have voted against you.
This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.
Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.
The prioritisation of ‘compassionate’ values by most people provides a powerful opportunity for building public support for positive action. It’s ten years since the publication of Weathercocks and Signposts: The Environment Movement at a Crossroads. This report raised probing questions about whether the strategies deployed by the mainstream environmental movement in the UK were proportional […]
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
Winning Words About Work: Communicating a progressive agenda about work and beyond by Anat Shenker-Osorio
Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.
This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.
Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.
A follow up article from a workshop presented at Progress 2015 by Holly Hammond and Sam La Rocca with a video presentation from Daniel Hunter. The workshop explored Daniel’s metaphor ‘politicians are like a balloon tied to a rock’.
Writing a mission statement can be critical part of launching a new campaign or organisation. It grounds your team in a joint understanding of what you’re there to achieve – and makes it clear to the public what you stand for.
Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.