What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers
A book by Chris Rose (author of How to Win Campaigns) in which he puts forward a model of how to use psychology when creating compelling campaign messages.
Tag
Values
Board Members, We Need to Talk About Palestine
Many community organisations are facing criticism over Israel and Palestine. Governance expert Kate Larsen provides guidance.
What Makes People Tick? Exploration of a Values Model
Chris Rose explains a model by CDSM Cultural Dynamics Strategy and Marketing called Values Based Segmentation in relation to campaigning.
Radical Human Resources Policies, Guides and Templates
RadHR providing radical, anti-oppressive approaches to human resources and operations. Access policies, guides and templates.
How Powerful Conversations Won Abortion Rights in Ireland
Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.
Fighting online racist trolls
Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate.
How ActionStation (Aotearoa NZ) became a Values-led Organisation
Insights from ActionStation in Aotearoa New Zealand about how it transformed from a members-based to a values-led organisation using crowdsourcing.
Persuasive Conversation Campaigns Guide
Persuasive conversation campaigns can help break through to segments of the population who have a different perspective or have voted against you.
The Common Cause Handbook: A Guide to Values and Frames
This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.
Purpose Driven Campaigning: 40 key principles for Growing Social Movements
Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church.
Where now for the environment movement? Weathercocks and signposts ten years on
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.
Common Cause for Nature: A practical guide to values and frames in conservation
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
How to tell compelling stories that move people to action: Narrative Handbook
Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
Winning Words About Work Communicating a progressive agenda about work and beyond by Anat Shenker-Osorio
Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.
Moving the rock: Shifting power for sustained change
This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.
Being Purpose Driven
Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.
Time to Move the Rock: Activating Social Values to Bring About Change
Learn about Daniel Hunter’s metaphor of moving the rock to bring about social change through activating people’s social values.
Mission statements of some of the world’s leading digital campaigning groups
Writing a mission statement can be critical part of launching a new campaign or organisation. It grounds your team in a joint understanding of what you’re there to achieve – and makes it clear to the public what you stand for.
Strategy & Soul Insights
Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.