Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
Insights from The Organizational Roots of Political Activism: Field Experiments on Creating a Relational Context. In her paper, Han demonstrates that a relational context affects civic engagement, arguing that decisions like voting or other forms of activism aren’t based upon a simple cost-benefit analysis.
Joel Dignam reviews Hahrie Han’s How Organizations Develop Activists. A key finding of Han’s research is that high-engagement organizations practise both organizing and mobilizing. The Voice for Indi campaign is considered as an Australian example of combining these two approaches.
Joel Dignam reviews Hahrie Han’s Moved to Action. Han tackles the question of what motivates political participation by people who face significant barriers. Han provides a toolkit for those seeking to empower and work with, or within, marginalised communities.
Learn from research conducted by the Asylum Seeker Resouce Centre on what language/messaging is most effective in getting others to shift their ideas on people seeking asylum.
Using incredible language data from advocacy, opposition, political speech and popular culture, Anat Shenker-Osorio’s latest research analyses why certain messages resonate where others falter in the human rights sector across Australia, the UK and the US.
Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.