Collection

Mobilisation Lab

Mobilisation Lab was born inside Greenpeace International to enable faster and better development of global best practice in digital campaigning. Now the MobLab is an independent global organisation transforming social change for the networked age.

The MobLab enables global campaigners to build a more just, peaceful, and sustainable world by equipping them with strategies, tools, tactics, and partners, using a systems-based, people-powered approach.

The Commons MobLab collection brings together many of the reports, training materials, toolkits and other materials they share with campaigners, strategists and advocacy leaders.

Visit Mobilisation Lab

Engagement Pyramid: Visualise the different ways a person might get involved with your Campaign

Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.

template form called 'Campaign Canvas Toolkit' with boxes to fill in. The text in the form reads '1. Vision What is the long term vision for what you want to achieve with this campaign? 2. What needs to change? Based on the problems we’ve identified that contribute to the current situation, what needs to change? 3. How can we create that change? How can we disrupt and transform the current system? How can we create culture change on this issue? How can we disrupt or transform insititions? How can we support or amplify alternatives? 4. Who can help? Who do we need to bring about this change? Who has influence? Who is affected? And who can we collaborate with? 5. What influences? What relationships, trends or events currently have influence/help sustain the current situation or could shift it? 6. Goals What is the specific goal for this project? Objectives What do we need to do to bring this about? 7. Outcomes What does success look like? Indicators How will we know we’re on the right path? 8. What’s the story? What are the key elements of the new narrative we want to create? 9. What do people need to do? How can audiences and allies help bring about this change? What are our asks to them? 10. What do we need to do? What are the key activities and tasks that we need to do to support people to take action and create a shift? 11. Assumptions What assumptions have we made about how the system will respond? Why do we believe this plan will succeed? 12. Risks Why might this plan fail? What resistance could we face? Are there risks to staff or the organisation? 13. Tracking & measuring What will we track and measure to show we are making progress towards our objectives?'.

The Campaign Canvas [Template]

From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.

a diverse group of protestors with signs that say 'No fees, No cuts, No Debt'

Do Better and Win Bigger by Taking on Marginalisation

Change the world with boycotts, workplace action and memes, political campaigns, disaster relief, civil disobedience and more.

illustration of group of people with their fists in the air

10 Ways People Power Can Change the World

Change the world with boycotts, workplace action and memes, political campaigns, disaster relief, civil disobedience and more.

Detangling Digital: Has the concept of a centralised digital department outlived its usefulness?

Instead of a centralised place for all things digital, here’s a model for integrating digital skillsets back into every department of an organisation.

Singers wearing hats advocating “No Torture” line up before performing at a Human Rights Day event outside of Mogadishu Central Prison in Somalia.

Campaigning in High-Risk Environments

How do organisers and campaigners keep working for social justice when the environment they’re in becomes high risk?

close up of red button on panel of buttons

Creating a Rapid Response System

A network of allies and a checklist can protect victims of political persecution and build movement power.

A phone sits on a table with the Facebook app open on the log-in page, next to scrabble tiles spelling out the words social media

Four magic steps to creating shareable, purpose-driven social media content

This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.

Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs

Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.

Cover of the 'Beyond the First Click' report, with the title and subtitle 'How today's volunteers build power for movements and NGOs', on a grey background. The logos for change.org, MobLab and Capulet are presented in a row along the bottom.

Beyond the first click: How today’s volunteers build power for movements and NGOs

This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.

Why coalition building isn’t about the coalition: Listening, leading, and making change happen

What are the key elements of building a powerful coalition? Here are 3 tips to become a great coalition builder.

a sign on the road that says a better world is possible

What Makes a Brilliant Advocacy Strategy?

What are the key elements of building a powerful coalition? Here are 3 tips to become a great coalition builder.

A mural outside the Bernard Shaw Pub in Portobello, Dublin depicting Savita Halappanavar and calling for a Yes vote in Ireland’s referendum on repealing the Eighth Amendment. The mural shows Savita's face surrounded by lots of stickers saying Vote Yes

How to build public support with personal stories

A case study of an organisation’s experience with the power of personal stories in helping to build public support for a campaign.

blimp flying over city. On the blimp it says Chicken of the Sea, Carnage in a Tuna Can, Greenpeace.

5 lessons for success from real-world #BrandJam campaigns

Brandjam campaigns use a companies brand value as a way to access public attention. So…what’s to be learned here?

Can NGOs and Social Movements be Authentic Allies?

Four things not for profit organisations can take into consideration to be authentic allies with social movements.

How Powerful Conversations Won Abortion Rights in Ireland

Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.

Lessons from the Grassroots Campaign Playbook

What are the key elements of a grassroots campaign? Tips and tricks learnt from working with grassroots activists.

Over a dozen hands reach into the middle of a circle, making the 'all in' symbol

The Mobilisation Integration Toolkit

An overview of the tools and tactics Greenpeace offices around the world use to ensure their office teams are working seamlessly together. Explore by Country/Region and Trait to find the successful practices or “bright spots” highlighting ongoing experiments in team integration.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

This free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.