Topic

Campaign Strategy

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

Key Resources from Mobilisation Lab

Key Resources from Mobilisation Lab

Reports, toolkits, templates and guides from Mobilisation Lab including campaign strategy, storytelling, digital campaigning, security and more.

Movement Building Canvas

Movement Building Canvas

The Movement Building Canvas is a practical framework to help you, your team or your organisation design your movement for maximum impact.

Campaign Research 101

Campaign Research 101

An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.

Key Resources from Mobilisation Lab

Key Resources from Mobilisation Lab

Reports, toolkits, templates and guides from Mobilisation Lab including campaign strategy, storytelling, digital campaigning, security and more.

Movement Building Canvas

Movement Building Canvas

The Movement Building Canvas is a practical framework to help you, your team or your organisation design your movement for maximum impact.

Campaign Research 101

Campaign Research 101

An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.