Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
Kyinzom Dhongdue from Australian Tibet Council shares the story of a campaign win and the lessons that can be taken from it. The country’s oldest university cancelled a talk by the Dalai Lama. Within a week, the University of Sydney backtracked and released a hasty statement welcoming His Holiness on campus in June. The short campaign shows the value of rapid response people power tactics.
Aidan Rickett’s The Activists’ Handbook is a powerful guide to grassroots activism. Naomi Blackburn reviews the early chapters of the book which are particularly relevant to Theories of Change.
Joel Dignam analyses two campaign moments: Stop Adani’s targeting of the ALP in the 2018 Queensland state election and the UK women’s suffrage campaign targeting of Liberals in 1905. The lesson? Target those most likely to give you what you want, and sometimes that means creating political risk for them.
Accelerate the campaign planning process with this toolkit to get campaigns out the door faster to create more effective campaigns.
5 tools to help you plan your campaign strategy including templates on calls to action, ladder of engagement, timelines, team culture, campaign canvas…
3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.
6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
Kyinzom Dhongdue from Australian Tibet Council shares the story of a campaign win and the lessons that can be taken from it. The country’s oldest university cancelled a talk by the Dalai Lama. Within a week, the University of Sydney backtracked and released a hasty statement welcoming His Holiness on campus in June. The short campaign shows the value of rapid response people power tactics.
Aidan Rickett’s The Activists’ Handbook is a powerful guide to grassroots activism. Naomi Blackburn reviews the early chapters of the book which are particularly relevant to Theories of Change.
Joel Dignam analyses two campaign moments: Stop Adani’s targeting of the ALP in the 2018 Queensland state election and the UK women’s suffrage campaign targeting of Liberals in 1905. The lesson? Target those most likely to give you what you want, and sometimes that means creating political risk for them.
Accelerate the campaign planning process with this toolkit to get campaigns out the door faster to create more effective campaigns.
5 tools to help you plan your campaign strategy including templates on calls to action, ladder of engagement, timelines, team culture, campaign canvas…
3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.
6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.