How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.

How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.
You’re not failing social change can be slow. Here are resources to explore around time, slow change and the concept of failure.
Inspiring quotes from Marshall Ganz, an expert in leadership, organizing and narrative/story. He is a lecturer at Harvard University.
Dolores Huerta, civil rights activist, reflects on her life’s work – offering inspiration for anybody trying to overcome apathy and find their own power.
Listen to the story of Owen Jones – a British left wing and Labour party activist, writer, orator and political commentator.
This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.
Learn about Daniel Hunter’s metaphor of moving the rock to bring about social change through activating people’s social values.
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.
How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.
You’re not failing social change can be slow. Here are resources to explore around time, slow change and the concept of failure.
Inspiring quotes from Marshall Ganz, an expert in leadership, organizing and narrative/story. He is a lecturer at Harvard University.
Dolores Huerta, civil rights activist, reflects on her life’s work – offering inspiration for anybody trying to overcome apathy and find their own power.
Listen to the story of Owen Jones – a British left wing and Labour party activist, writer, orator and political commentator.
This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.
Learn about Daniel Hunter’s metaphor of moving the rock to bring about social change through activating people’s social values.
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.