How to Win Campaigns: Communications for Change
How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.
Tag
Social action
You’re not Failing, Social Change can Be Slow
You’re not failing social change can be slow. Here are resources to explore around time, slow change and the concept of failure.
Changemaker Chat with Owen Jones: The story behind one of the United Kingdom’s most high profile left wing figure
Listen to the story of Owen Jones – a British left wing and Labour party activist, writer, orator and political commentator.
Marshall Ganz Quotes and Wisdom about Leadership, Hope, Organizing and Narrative
Inspiring quotes from Marshall Ganz, an expert in leadership, organizing and narrative/story. He is a lecturer at Harvard University.
How to inspire a young activist? A collection of books for kids and teens
An inspiring collection of stories about activism and social justice for children and teenagers mostly collated by Melbourne independent bookstore Readings.
TED talk: How to overcome apathy and find your power
Dolores Huerta, civil rights activist, reflects on her life’s work – offering inspiration for anybody trying to overcome apathy and find their own power.
Moving the rock: Shifting power for sustained change
This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.
Time to Move the Rock: Activating Social Values to Bring About Change
Learn about Daniel Hunter’s metaphor of moving the rock to bring about social change through activating people’s social values.
The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
Digital Tactic Inspiration: Ecomark by WeMove
Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.