How to Win Campaigns: Communications for Change
How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.
Tag
Motivation
What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers
A book by Chris Rose (author of How to Win Campaigns) in which he puts forward a model of how to use psychology when creating compelling campaign messages.
What Makes People Tick? Exploration of a Values Model
Chris Rose explains a model by CDSM Cultural Dynamics Strategy and Marketing called Values Based Segmentation in relation to campaigning.
How do we Encourage Activists to Celebrate Wins and come back from Losses?
How do we encourage activists to celebrate wins, and come back from losses using rest and reflection? Insights and learnings from Global Grassroots Support Network GGSN.
Learn a Goal Setting Technique: Objectives and Key Results OKRs
Objectives and Key Results are a simple goal-setting technique that can help increase organizational learning and improve performance.
Why a Coaching Approach is Better than Command and Control
Sophia Zaia, a consultant for Powerlabs, shares her key takeaways about using a coaching approach when working with volunteers for the Sunrise Movement’s distributed voter contact program.
Efficacy is Essential for Taking Action
It’s essential for people to feel they can do something about a problem. Here is what we can do to increase people’s efficacy to take action.
Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
9 tools to deepen your understanding of the people you want to engage in campaigns
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
Activist Support and Debriefing
Activists need to individually and collectively deal with feelings such as loss, grief, frustration, anger and despair. We can set up our groups to provide support to each other including emotional support, support for action, and educational support.
Tips for New Activists
What it takes for people to get active, what leads to people dropping out of activism, & what we should think about when engaging new activists.
Lessons from Hahrie Han’s ‘Moved to Action’
Joel Dignam reviews Hahrie Han’s Moved to Action. Han tackles the question of what motivates political participation by people who face significant barriers. Han provides a toolkit for those seeking to empower and work with, or within, marginalised communities.
What motivates us to engage in activism
The Plan to Thrive Activist Health & Wellbeing Survey asked ‘what motivates you to engage in activism’? A summary of the survey revealed 8 commons themes.
Celebration is an Activist Skill
Activists are often so focused on problems – it’s important to take in wins, whether big or small, to sustain us through the struggle. This article includes reminders of what we can celebrate, how, and why it is so important.