Members_Supporters - Recruitment - The Commons Social Change Library

Hand drawn sign on a wooden post on the lawn where there is a protest camp. On the sign it reads 'Onboarding Join Us!'

Movement Power: The Science of Nonviolent Direct Action

Step-by-step guide for activists about the movement power approach to building mass participation in campaigns for widespread social change.

Plugging People In: Orienting New Members & Volunteers to a Local Group

Effective collective action requires growing groups, which means welcoming new people is key! Try these three tips and download the welcome interview template.

Illustration titled 'Ladder of Engagement'. There are four levels in a triangular shape with people doing different actions. The bottom level is a person texting with someone, the the 3rd level is a person talking with two other people, the 2nd lelvel is a person talking on a loudspeaker and the top level is a person chained with other people at a protest.

Building Leadership Capacity: The Ladder of Engagement

Learn how organisers recruit and build the leadership capacity of others with the Ladder of Engagement.

Movement Lesson: How Do We Build Movements that Welcome People?

Learn from research and Joe Solomon’s personal experience with his brother’s transformation on how to bring people into your movement.

Screenshot of a presentation title slide. The heading reads 'How to recruit more people.' There is a oval around the word recruit and a line under more. At the top in smaller writing it reads 'An organising storytelling lab'.

How to Recruit more People: Lessons from Rukiya in 350 Kenya

Rukiya, a 350.org organiser in Kenya, shares stories of how they recruited people for the African DeCOALinise Campaign.

A group of school girls in school uniforms smiling and holding up hands with text written on them. One is holding a cardboard sign at the back that reads 'Climate change is worse than homework'.

Efficacy is Essential for Taking Action

It’s essential for people to feel they can do something about a problem. Here is what we can do to increase people’s efficacy to take action.

Organising Stories and Lessons from the 350 Organising Story Telling Lab

Collection of different case studies / stories of organising and movements from across the globe collated and presented by 350.org.

Tools Roundup Apps and Digital Platforms for Organizers

Need to know the best and latest digital platforms for organizers? Blueprints for Change have collated a list to help you with your digital tool selection.

Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning: 40 key principles for Growing Social Movements

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church.

Person signing up to a Friends of the Earth stall in the UK

Recruiting and Retaining Members

Top tips on how to recruit and retain members by Friends of the Earth (England, Wales & Northern Ireland).

Diagram of the Circles of Commitment also known as the Ladder of Engagement. 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.

Levels of Commitment from Community to Core

Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.

Training as Organising: Events that Build Campaign Engagement

Tips for training or other events which connect people to a campaign and help individuals overcome their barriers to action. As organisers we can use the momentum of the group to leverage people to action – like a turbo-charged persuasive conversation.

Circles of Commitment: A Model of Engagement

This article outlines a model for thinking about the different levels of engagement of people involved in a campaign; what kinds of things people at each level can do, and what support they need to do those things; and how people can move from one level to another, aka a ‘ladder of engagement’.

Two transmasculine people sitting together and having a serious conversation

Relationships are the Glue of Organising

This post reviews Marshall Ganz’ approach to craft of relationships in organising. Relationships foster the commitment that is needed for success and allow us to understand the interests, values and motivations of others.

Cover of the booklet 'Moved to Action', includes a photograph of two smiling people wearing union tshirts.

Lessons from Hahrie Han’s ‘Moved to Action’

Joel Dignam reviews Hahrie Han’s Moved to Action. Han tackles the question of what motivates political participation by people who face significant barriers. Han provides a toolkit for those seeking to empower and work with, or within, marginalised communities.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

This free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

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