An introduction to the concept of framing, drawing on George Lakoff’s book Don’t Think of an Elephant! Know Your Values and Frame the Debate.
This interactive ebook focuses on concepts and analytical frames we use when discussing how marginalised identities navigate their place in an assumed common culture.
A collection of resources which include suggested progressive framing and messaging of the Coronavirus/Covid-19 global pandemic and its various impacts.
Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.
A comprehensive list of tools, checklists and websites to improve your website accessibility, e,g, standards, colours, documents, design, images, etc.
This extract from the book Re:Imagining Change explores ‘psychic breaks’, seismic events (like the Australian 2019-2020 bushfires) that shake status quo assumptions and provide opportunities for new stories to be told.
Want to produce social media graphics and publications which are inclusive and representative? Here’s a list of stock image libraries that reflect greater diversity, especially Australian images.
Rapid Response Worksheet: A framework for advancing narrative strategy in the face of a crisis or breaking news development
The rapid response worksheet from Narrative Initiative enables you to use a strategic communications framework in the face of crisis or breaking news.
Use this worksheet from the Narrative Initiative to help ensure that issue campaigns have a strategic, nimble, long-term vision and plan.
Crenshaw uses the term “intersectionality” to describe the reality of race and gender bias & understand how the two can combine to create even more harm.
This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.
The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.
This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.
Anat Shenker-Osorio shows how to apply research findings around communicating about race and class to the increasing white nationalism, xenophobia and race-based attacks that punctuate politics around the globe.
Winning Words About Work Communicating a progressive agenda about work and beyond by Anat Shenker-Osorio
Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.
Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.