How to Change the Narrative
Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on.
Tag
Framing
What we can learn from the Marriage Equality Campaign
An array of resources collated about the marriage equality campaign across the world including lessons learned about messaging and framing.
The Race Class Narrative: A race forward messaging framework to engage the base and persuade the middle
Watch a video on Race Class Narrative – an approach that weaves together economic empowerment, racial justice, and gender equity.
How Powerful Conversations Won Abortion Rights in Ireland
Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.
Changing Beliefs Through Action at the Point of Assumption
How can activists reframe debates & beliefs? By challenging the assumptions that underpin them using powerful actions at points of intervention.
Elections and Activism: Campaign Skills
This collection provides how-to guides and resources regarding the skills and tactics you’ll need to reach your goals in election time.
Toward an Anti-Fracking Mobilization Toolkit: Ten practices from Western Newfoundland’s Campaign
Case study of anti fracking campaign in Canada. Interviews with mobilization leaders presents ten practices deemed as particularly effective.
Civil Resistance against Climate Change: What, when, who and how effective?
New research considers what Australian climate activism – specifically climate change civil resistance – looks like, how it is changing, and what it is achieving.
A Comparative Analysis of Australian Media Coverage of the 2019 Climate Protests
A report and analysis about Australian mainstream media coverage of climate protests and activists in 2019.
Frame the Debate: Insights from Don’t Think of an Elephant!
An introduction to the concept of framing, drawing on George Lakoff’s book Don’t Think of an Elephant! Know Your Values and Frame the Debate.
Democracy in Difference: Debating key terms of gender, sexuality, race and identity
This interactive ebook focuses on concepts and analytical frames we use when discussing how marginalised identities navigate their place in an assumed common culture.
Progressive Framing of the Coronavirus Pandemic
A collection of resources which include suggested progressive framing and messaging of the Coronavirus/Covid-19 global pandemic and its various impacts.
Framing Issues for Social Justice Impact: Directory of Messaging Guides
Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.
Improve your website accessibility
A comprehensive list of tools, checklists and websites to improve your website accessibility, e,g, standards, colours, documents, design, images, etc.
Narrating Change During ‘Psychic Breaks’
This extract from the book Re:Imagining Change explores ‘psychic breaks’, seismic events (like the Australian 2019-2020 bushfires) that shake status quo assumptions and provide opportunities for new stories to be told.
Where do I find images and illustrations reflecting diversity?
Want to produce social media graphics and publications which are inclusive and representative? Here’s a list of stock image libraries that reflect greater diversity, especially Australian images.
Rapid Response Worksheet: A framework for advancing narrative strategy in the face of a crisis or breaking news development
The rapid response worksheet from Narrative Initiative enables you to use a strategic communications framework in the face of crisis or breaking news.
Who What How: Narrative Strategy for Issue Campaigns
Use this worksheet from the Narrative Initiative to help ensure that issue campaigns have a strategic, nimble, long-term vision and plan.
TED talk: The urgency of intersectionality
Crenshaw uses the term “intersectionality” to describe the reality of race and gender bias & understand how the two can combine to create even more harm.
The Common Cause Handbook: A Guide to Values and Frames
This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.