Frame the Debate: Insights from Don’t Think of an Elephant!
An introduction to the concept of framing, drawing on George Lakoff’s book Don’t Think of an Elephant! Know Your Values and Frame the Debate.
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Framing
Democracy in Difference: Debating key terms of gender, sexuality, race and identity
This interactive ebook focuses on concepts and analytical frames we use when discussing how marginalised identities navigate their place in an assumed common culture.
Progressive Framing of the Coronavirus Pandemic
A collection of resources which include suggested progressive framing and messaging of the Coronavirus/Covid-19 global pandemic and its various impacts.
How to Frame Issues for Social Change Impact
Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.
Improve your website accessibility
A comprehensive list of tools, checklists and websites to improve your website accessibility, e,g, standards, colours, documents, design, images, etc.
Narrating Change During ‘Psychic Breaks’
This extract from the book Re:Imagining Change explores ‘psychic breaks’, seismic events (like the Australian 2019-2020 bushfires) that shake status quo assumptions and provide opportunities for new stories to be told.
Where do I find images and illustrations reflecting diversity?
Want to produce social media graphics and publications which are inclusive and representative? Here’s a list of stock image libraries that reflect greater diversity, especially Australian images.
Rapid Response Worksheet: A framework for advancing narrative strategy in the face of a crisis or breaking news development
The rapid response worksheet from Narrative Initiative enables you to use a strategic communications framework in the face of crisis or breaking news.
Who What How: Narrative Strategy for Issue Campaigns
Use this worksheet from the Narrative Initiative to help ensure that issue campaigns have a strategic, nimble, long-term vision and plan.
TED talk: The urgency of intersectionality
Crenshaw uses the term “intersectionality” to describe the reality of race and gender bias & understand how the two can combine to create even more harm.
The Common Cause Handbook: A Guide to Values and Frames
This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.
Framing the economy: How to win the case for a better system
The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.
Framing Equality Toolkit
This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.
Where now for the environment movement? Weathercocks and signposts ten years on
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.
Common Cause for Nature: A practical guide to values and frames in conservation
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
Networked Change: How progressive campaigns are won in the 21st Century
Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.
Communicating Race Class Video with Anat Shenker-Osorio
Anat Shenker-Osorio shows how to apply research findings around communicating about race and class to the increasing white nationalism, xenophobia and race-based attacks that punctuate politics around the globe.
Winning Words About Work Communicating a progressive agenda about work and beyond by Anat Shenker-Osorio
Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.
How to talk about economics: A guide to changing the story
Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.