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Framing

Framing the Economy

Framing the economy: How to win the case for a better system…

The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.

Where now for the environment movement? Weathercocks and signposts ten years on

The prioritisation of ‘compassionate’ values by most people provides a powerful opportunity for building public support for positive action. It’s ten years since the publication of Weathercocks and Signposts: The Environment Movement at a Crossroads. This report raised probing questions about whether the strategies deployed by the mainstream environmental movement in the UK were proportional […]

Framing Equality Toolkit

Framing Equality Toolkit

This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.

Diagram of three boxes with arrows moving between them in both directions: 1. Cross-Racial Solidarity 2. Government for All 3. Shared Prosperity & Racial Justice.

Communicating Race-Class

Anat Shenker-Osorio shows how to apply research findings around communicating about race and class to the increasing white nationalism, xenophobia and race-based attacks that punctuate politics around the globe.

Photo of neon sign reading 'ALL WE HAVE ARE WORDS; ALL WE HAVE ARE WORLDS'

Winning Words About Work

Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.

Photograph of the first General Assembly of Occupy Melbourne, October 15 2011. A large gathering of people in City Square with signs.

Occupy Melbourne – A Missed Opportunity

“Occupy Melbourne became the largest occupation in Australia, and indeed, the southern hemisphere. Like most truly novel historical events, the Occupy movement caught most people off guard.” This short case study shares some of the lessons from Occupy Melbourne and why more effective skill-sharing would have made a difference.

Drawing of a pile of coins and a receipt VS a happy person strolling on a path through trees.

How to Talk About Economics: A Guide to Changing the Story

Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.