Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on.
An array of resources collated about the marriage equality campaign across the world including lessons learned about messaging and framing.
The Race Class Narrative: A race forward messaging framework to engage the base and persuade the middle
Watch a video on Race Class Narrative – an approach that weaves together economic empowerment, racial justice, and gender equity.
Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.
How can activists reframe debates & beliefs? By challenging the assumptions that underpin them using powerful actions at points of intervention.
This collection provides how-to guides and resources regarding the skills and tactics you’ll need to reach your goals in election time.
Case study of anti fracking campaign in Canada. Interviews with mobilization leaders presents ten practices deemed as particularly effective.
New research considers what Australian climate activism – specifically climate change civil resistance – looks like, how it is changing, and what it is achieving.
A report and analysis about Australian mainstream media coverage of climate protests and activists in 2019.
An introduction to the concept of framing, drawing on George Lakoff’s book Don’t Think of an Elephant! Know Your Values and Frame the Debate.
This interactive ebook focuses on concepts and analytical frames we use when discussing how marginalised identities navigate their place in an assumed common culture.
A collection of resources which include suggested progressive framing and messaging of the Coronavirus/Covid-19 global pandemic and its various impacts.
Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.
A comprehensive list of tools, checklists and websites to improve your website accessibility, e,g, standards, colours, documents, design, images, etc.
This extract from the book Re:Imagining Change explores ‘psychic breaks’, seismic events (like the Australian 2019-2020 bushfires) that shake status quo assumptions and provide opportunities for new stories to be told.
Want to produce social media graphics and publications which are inclusive and representative? Here’s a list of stock image libraries that reflect greater diversity, especially Australian images.
Rapid Response Worksheet: A framework for advancing narrative strategy in the face of a crisis or breaking news development
The rapid response worksheet from Narrative Initiative enables you to use a strategic communications framework in the face of crisis or breaking news.
Use this worksheet from the Narrative Initiative to help ensure that issue campaigns have a strategic, nimble, long-term vision and plan.
Crenshaw uses the term “intersectionality” to describe the reality of race and gender bias & understand how the two can combine to create even more harm.
This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.