Digital Campaigning Experiments and Analytics: Case study of GetUp
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
Tag
Emails – Analysis
Do banner images in emails improve click rates?
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Do GIFs improve emails?
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.
Does allowing a petition to be signed with Facebook increase actions?
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Does changing font sizes impact email performance?
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
Using “list quality” to improve the accuracy of your A/B testing
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
Ways to Predict Email Performance
Methodology and results of GetUp’s process for predicting email performance from tests.
6 Digital Fundraising Experiments by Get Up
Methodology and results of experiments run by GetUp in digital fundraising.