TagCommunication

  • Guide cover - Title reads 'How to Tell Compelling Stories that Move People to Action: Narrative Handbook'. Logo of Australian Conservation Foundation on bottom right. Photo of people having a campfire at night under gum trees.

    How to Tell Compelling Stories that Move People to Action: Narrative Handbook

    Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.

  • Toolkit cover - Title reads 'How to Change the Story on Social Media: ACF Community Toolkit'. Logo of Australian Conservation Foundation on bottom left. Photo of a large group of people with their hands up in the air.

    How to Change the Story on Social Media: ACF Community Toolkit

    The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.

  • Framing Equality Toolkit

    Framing Equality Toolkit

    This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.

  • Diagram of three boxes with arrows moving between them in both directions: 1. Cross-Racial Solidarity 2. Government for All 3. Shared Prosperity & Racial Justice.

    Communicating Race Class Video with Anat Shenker-Osorio

    Anat Shenker-Osorio shows how to apply research findings around communicating about race and class to the increasing white nationalism, xenophobia and race-based attacks that punctuate politics around the globe.

  • Photo of neon sign reading 'ALL WE HAVE ARE WORDS; ALL WE HAVE ARE WORLDS'

    Winning Words About Work Communicating a Progressive Agenda about Work and Beyond by Anat Shenker-Osorio

    Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.

  • Diagram shows 5 arrows pointing to the target of Purpose: Symbols

    Being Purpose Driven

    Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.

  • Photograph of students holding a banner reading 'Our Future

    Live Tweeting at Rallies and Marches

    Twitter is a very useful way to share your story outside traditional networks. Increasingly Twitter quotes and photos are used to embed in traditional media, and with a small amount of effort you can get your event trending. This will alert politicians and media to your issue.

  • Photo of the cast of Brooklyn 99.

    What ChangeMakers can learn from Brooklyn Nine Nine

    Who knew that TV could teach you how to change the world! Embedded in Brooklyn Nine Nine’s approach to sitcom writing are a few lessons about how we can successfully communicate important, difficult issues to a wider audience.

  • Title page of the mobilisation cookbook

    The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns

    The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.

  • Protestors

    The 21st-Century Advocacy Playbook

    Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.

Filter Results

Years
Resource Types
Topics
Activity
Collections
Authors
Languages