Introduction
Impact Storytelling: the Ecosystem, the Evidence and Possible Futures” is a ‘go-to’ report for storytellers, artivists, students, scholars and impact practitioners interested in impact storytelling (often referred to as “storytelling for social change”).
This large study from University of the Arts London’s UAL AKO Storytelling Institute has been designed to help answer questions such as:
- What is ‘impact storytelling’?
- What evidence is there that impact storytelling works?
- What is the history and current landscape of impact storytelling, in the UK and internationally?
It maps the structure of the impact storytelling ecosystem, identifies its key players, listens to current live debates and questions how to better collaborate in an emerging space that is still fairly siloed. By bringing to the foreground some of the ecosystem’s gaps and blind spots, it hopes to open a space for reflection and debate. The intention is to serve as a base towards cross-industry collaboration and cross-disciplinary consolidation.
Research shows that the longterm success of impact storytelling depends on ‘collaboration, trust and networks’ between a wide range of organisations, spanning culture, advocacy, comms and organising. This means working to connect the further-removed fields of arts, news media, tech and distribution – as well to increase collaboration between researchers and creatives where siloing exists. – p. 11
Contents
- Preface
- Executive Summary
- Parts
- 1. The Basics: Storytelling and Social Change
- 2. Defining the Key Terms
- 3. Understanding the Ecosystem
- 4. The Evidence and the Literature
- 5. Conclusions and Recommendations for the UK
- Resources
Access Resource
Impact Storytelling: the Ecosystem, the Evidence and Possible Futures
Explore Further
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