Format

Tips

Mapping Story Archetypes

Mapping Story Archetypes

The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.

Story Based Strategy 101

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

Naming an Advocacy Campaign

Naming an Advocacy Campaign

How do you name an advocacy campaign? Here is a guide, tips, and thoughts to help you with the process of naming a campaign.

Tips for Campaigning Women

Tips for Campaigning Women

Tips for setting up strong groups and effective campaigns, provided by Holly Hammond to the WELA program.

Campaign Research 101

Campaign Research 101

An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.

Tips for Policy Writing

Tips for Policy Writing

Policy writing is a key part of the work of not-for-profit individuals and organisations. Follow these tips to do it well.

Mapping Story Archetypes

Mapping Story Archetypes

The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.

Story Based Strategy 101

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

Naming an Advocacy Campaign

Naming an Advocacy Campaign

How do you name an advocacy campaign? Here is a guide, tips, and thoughts to help you with the process of naming a campaign.

Tips for Campaigning Women

Tips for Campaigning Women

Tips for setting up strong groups and effective campaigns, provided by Holly Hammond to the WELA program.

Campaign Research 101

Campaign Research 101

An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.

Tips for Policy Writing

Tips for Policy Writing

Policy writing is a key part of the work of not-for-profit individuals and organisations. Follow these tips to do it well.