How to Change the Narrative
Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on.
Format
Reports
What we can learn from the Marriage Equality Campaign
An array of resources collated about the marriage equality campaign across the world including lessons learned about messaging and framing.
Making change: What works?
What key ingredients enable movements to realise significant change? Learn from four movements and this report’s insights and findings.
Civil Resistance against Climate Change: What, when, who and how effective?
New research considers what Australian climate activism – specifically climate change civil resistance – looks like, how it is changing, and what it is achieving.
A Comparative Analysis of Australian Media Coverage of the 2019 Climate Protests
A report and analysis about Australian mainstream media coverage of climate protests and activists in 2019.
Thanks But No Tanks: Learnings from Disrupt Land Forces [Brisbane: 2021]
Actions and learnings from Australia’s Disrupt Land Forces Campaign at the Brisbane’s 2021 Land Forces weapons expo.
Passing the Message Stick: A Guide for Changing the Story on Self-Determination and Justice
The words we use matter! The Passing the Message Stick report gathers research and recommendations about the messages that work to promote First Nations justice. Read an excerpt, watch the briefing session, and download the full report.
Civil Resistance Tactics in the 21st Century
These new resources (publication and webinar) from the International Center of Nonviolent Conflict ICNC adds new methods of nonviolent action to the list of 198 methods categorized by Gene Sharp in 1973 in his book, The Methods of Nonviolent Action. It inspires, analyzes, and summarises Dr. Sharp’s tactics and updates his work by documenting additional methods of nonviolent action and scholarship.
A History of LGBTIQ+ Victoria in 100 Places and Objects
A report about the rich, diverse and unique history of queer communities in Victoria reflected in places, objects and landscapes.
All About Movements: Why Building Movements Creates Deeper Change
Why do movements matter? Why do we march on the streets or come together online? Great resource on movements and movement building.
All About Power: Understanding Social Power and Power Structures
An essential primer for activists to understand and explore how power impacts their work in order to design strategies from a more comprehensive, shared definition and analysis of power as it operates in society.
The State of Digital Organising in Europe 2020
Research from surveys & interviews (over 1000 organisations) on the state of digital organising and online campaigns/activism across Europe.
Just get on with it: Talking about climate change and economics
This guide is designed to provide practical advice about how to effectively talk about climate change during a global pandemic and recession. It’s based on the findings of an extensive research project.
How are we Measuring People Power in 2020+, and where do we go from here?
How do you measure gifts of time, expertise and leadership? What indicators can you use to assess grassroots power building, organising and volunteer initiatives?
Framing Issues for Social Justice Impact: Directory of Messaging Guides
Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.
An investigation into the Australian Environmental Movement’s characteristics and activities
Research and insights on the Australian environmental movement and campaigners including their experiences, characteristics of the movement, activities and campaigns.
Effective Action for Social Change: The Campaign to Save the Franklin River
Learn lessons from one of the largest & most successful nonviolent direct action environmental protests in Australian history – the Franklin River campaign.
Purpose Driven Campaigning: 40 key principles for Growing Social Movements
Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.
Framing the economy: How to win the case for a better system
The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.
Where now for the environment movement? Weathercocks and signposts ten years on
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.