Key principles and creative tactics for activism while the world goes through the COVID-19 pandemic. This article was originally published as HOLY SH*T! 7 things to do instead of hoarding toilet paper on Waging Nonviolence.
Weโre facing down a global pandemic. If you find yourself saying โHoly shit! What do I do?!โ youโre not alone. A renegade bug is showing how deeply broken our system is. Beyond the absolutely critical tasks of taking care of yourself, harm-reduction, social distancing, hand-washing, and looking out for those around us who are most struggling, we must also make that brokenness plain. We do not get to choose the historic moments we are born into, but we do get to choose how we respond. And as we recover, and put our world back together, we have a chance to put it back together differently and better. In that spirit, weโve done a roundup of the most creative and effective social movement responses to COVID-19, filtered through seven of the most relevant tools from the Beautiful Trouble toolbox, with links to resources compiled especially for this moment.Take leadership from the most impactedย
Effective activism requires providing appropriate support to โ and taking direction from โ those who have the most at stake. Jet-setters might spread it, but COVID-19โs impact is felt the hardest by our most vulnerable โ immigrants, the precariously employed, the homeless, the elderly, people living with chronic illness and disability, prisoners, healthcare workers, and those on the margins of society. Letโs center ourselves in their needs, and build our social solidarity outwards from there. The risk is universal, and our response must be universal as well: Medicare for All, paid sick leave, debt forgiveness, universal basic income โ these are the acts of social solidarity that can see us all through. We sink or swim together. Our actions today and in the coming days must be oriented toward lifting up those on the frontlines, not bailing out corporations and the wealthy.Make the invisible visible
Many injustices are invisible to the mainstream. When you bring these wrongs into full view, you change the game, making the need to take action palpable. In many ways, this pandemic has cracked open the veneer of our economic and social system to expose how unjust and unhealthy capitalism is. Our job is to make it clear that this is a system-problem, and to showcase more equitable, compassionate and creative solutions. Here are just a few of the harsh realities weโve grown accustomed to that this crisis exposes. Letโs name, shame and change these realities!- If โhealthcare is a human rightโ was a slogan before, it is a dire necessity now, as we see the gross lack of preparedness in our health care system for pandemic care. What are we doing to guarantee free health care for all people?
- Demanding that those who are sick stay home from work exposes our lack of affordable health care. Many workplaces simply do not guarantee sick leave to employees โ especially food service and hospitality which are most at risk for transmitting illness. Failing to ensure those workers feel safe to take the time off they need puts all of us at risk. What are we doing to ensure these workers feel safe to take the sick leave that they need?
- Suggesting people prepare for weeks to months of containment, or be able to cover living expenses without employment, exposes the reality that many live paycheck to paycheck and cannot afford this kind of expense. As restaurants, bars, clubs and other businesses close, what do we have in place to insure long-term economic safety for low-income workers? What are we doing to ensure people arenโt losing sleep wondering how theyโll make rent at the end of the month?
- What seems a simple response of closing schools to limit community spread, exposes the impoverished situation of many students who depend on school programs to eat each day. Who will ensure those kids get the nutrition they need? Who will ensure they are cared for if their parents have no choice but to go to work? (See Beautiful Troubleโs module: Breakfast is persuasive.)
Simple rules can have grand resultsย
Movements, viral campaigns and large-scale actions canโt be scripted from the top down. An invitation to participate and the right set of simple rules are often all the starter-structure you need. Like the coronavirus itself, which multiplies a simple cough into a global pandemic, we, too, by following simple rules โ from washing hands to small acts of kindness to a flash mob in Italy that goes viral โ can both defend against the virus and scale-up our activism. Italians are singing rooftop to rooftop. Online actions coordinate phone banking and letter-writing to politicians who fail to act quickly enough. People collaborate on and distribute shared documents to build and support community. (Here are some of our favorites: Coronavirus Resource Kit, Plan Now to Adapt to Coronavirus Safety, Mutual Aid & Advocacy Resources, Resource Toolkit, Circles of Survival, COVID-19 Resources for Students). In โFractals: The Relationship Between Small and Large,โ adrienne maree brown reminds us: โHow we are at the small scale is how we are at the large scale. The patterns of the universe repeat at scale โฆ what we practice at the small scale sets the patterns for the whole system.โAn abundance of tactics
Whose streets? Empty streets! What to do when you canโt go out and organize mass protests? Get creative, as people all around the world are doing. Necessity is indeed the mother of invention and in response to this unprecedented moment, we are seeing a proliferation of creative tactics that build community and pressure the powerful. In such moments, Al-Fazaโa, or a surge of solidarity, is ever relevant in describing the idea of people stepping up in times of need/emergency and capitalizing on the popular sense of urgency and moral high. A good organizer will make the most of this surge, riding this wave of support to score victories that seemed impossible before.Tactics for building a sense of community (even while social distancing)
- Cacerolazos: Italians took to their rooftops banging pots and pans and singing, an act that went viral. Cacerolazo has been used around the world, in Puerto Rico, Lebanon, Iceland, Quebec, Turkey and across Latin America.
- Distributed action: Let your neighbors know you support your health workers, your community mutual aid response, and more by hanging out a flag or poster, or wearing something identifiable when you take walks. Host a rooftop gym class or living room dance party, with an online DJ, like this.
- Use the power of ritual: Ritual can be a powerful tool for decreasing anxiety, building community, and unlocking the power of collective contemplation and action. Many faith leaders are responding to this moment by coordinating virtual services. Our familiarity with ritual makes it a great format for self-organizing.
- Training for the win: What better time to host an online training than now? Education and training have been documented as strategically critical for winning movements. (P.S. If youโre a professor trying to figure out what to teach your students online, check out our study guide or contact us.)
- ย Mutual aid networks are blossoming and expanding in many places to support vulnerable neighbors, and strengthen community capacity so we can take care of each other where there is an unmet need. Mutual aid can take many forms: getting medicine to a neighbor, coordinating volunteers to call those suffering from anxiety during the pandemic, and organizing together for structural change. As any of us who are navigating oppression daily, this is how weโve survived so long.
Tactics for continuing to pressure people in power when mass street action is off-limits
- Shine a light on it: Guerilla projections and protest holograms require just a few people, and often require no permit! Consider projecting a live feed of comments as well.
- Mass distributed phone-banking: A new take on gathering in person to phonebank. From our own homes, we can all connect digitally and then simultaneously call elected officials with demands, encourage voters to vote, and canvass community members to see if they need support.
- Hashtag campaigns: Using a common visual element or #hashtag, people can share on their own channels while contributing to a bigger collated story, making a โsocial media bullhorn.โ Connect online to offline activities like phone calls, flying flags, singing out your windows.
- Artistic vigil: Ask people to place signs (downloaded or made-at-home) visibly in their window or doors. Or consider this: an in-person vigil where everyone keeps a six-foot distance from each other with appropriate costumes (hey, masks are in!) and signs. Or, gather photos made of individuals with signs, print them out and display en masse publicly at the specific target. Consider chalking outlines of participants. Have a virtual political art making party. Check out these other ideas.
- Livestream rally and action: Hold the event as a livestream from the actual site of the protest or home/office. People can engage in the chat box, sharing who they are and why they are participating, and the facilitator can read aloud. Or visit each Facebook/LinkedIn/Yelp page of your target and leave the campaign message there!
- Divestment or investment: Get your (institutional) money out (of big pharma, oil and gas, war profiteersโฆ) Or take advantage of low prices to buy stock for shareholder activism in the future! Invest in union-made cleaning products, local family-owned businesses and people in need right now: single parents, food service workers and artists who are out of work.
- Especially in this very serious moment, remember culture jamming and humor are powerful tools to undermine authority. Disrupt mainstream narratives that breed fear and unhelpful responses. Parody songs, like โMy Corona,โ the Wash Your Hands song generator, and laughter-inducing games, memes and cartoons are good for the soul! Disruption is not the only superpower of culture jamming โ it is expert at the jiujitsu of redirecting the power of these symbols towards transformation.
- Activate international mechanisms: Not only is this pandemic affecting us globally, we also know that solutions will not be possible alone. Supporting global agencies (like the World Health Organization) rather than individualistic, nationalist America-First!-style responses are not only smart but necessary. Progressive responses must include capacity to share knowledge across borders, communicate globally about what works and what doesnโt and share implementation scenarios. Itโs worth mentioning that some parts of the Global South have been persistently under emergencies for decades. When places like Somalia, Congo and Yemen had their own apocalypses, the international community failed to react to these world crises with efficiency and urgency. As one viral meme said, โDear world, How is the lockdown? โ Gaza.โ
Practice cultural disobedience
Civil disobedience is the deliberate violation of unjust laws. In a similar spirit, cultural disobedience bravely subverts dominant cultural norms. Who knew that overthrowing patriarchy could help fight a virus, but consent culture is more important now than ever. It is not appropriate to touch or hug without asking first. We can elbow bump. We can bow. We can connect heart to heart instead of hand to hand. We can use the Wakanda salute. The handshake was created to show disarmament โ to demonstrate that one was not carrying a weapon. Disarming connection now looks like not shaking hands as a sign of love. It is beyond past time to overturn outdated, unhealthy cultural norms about who holds wisdom, power and answers and who sets the rules. We are the experts of what is best for our own communities, not those from the outside, whatever their bona fides. Maybe your boss isnโt going to make the best decisions for your workplace. We might have to do that for ourselves. If slowing down and prioritizing care for loved ones is bad for the economy, then maybe itโs time for some new rules! Letโs prioritize compassion, provide needed services, and reclaim non-mainstream marginalized histories and experiences that show healthier ways of being. Shame the authorities by doing their job for them. We can learn from past movements how to do this. On the โIrresistibleโ podcast episode โCoronavirus: Wisdom from a Social Justice Lens,โ JD Davids, founder of The Cranky Queer, shared how in the absence of any medical standard of care during the early years of the HIV pandemic, ACT UP Philadelphia developed and published their own guidelines in English and Spanish. โIt was something that people could take with them to their medical providers โฆ and say, โHereโs what I know I know, and hereโs what I know I need.โโLetโs be careful with each other, so we can be dangerous together
Flatten the curve. So we can rise up together for the long haul. Rest and joy areย also radical acts. Finding Steady Ground provides (a lucky?) seven reminders for us on self-care. โFeeling good is not frivolous,โ adrienne maree brown reminds us. โIt is freedom.โ Joy is a revolutionary force. Take risks but take care. Some tactics should never be attempted without a thorough safety plan and skill-level assessment. Develop a list of questions to ask yourself. Hereโs some to start with (adapted from Beautiful Troubleโs strategy card deck): Whatโs the risk ofโฆ- Contracting the virus oneself?
- Exposing others? (Including those you may come into contact with and those in your immediate home.)
- Doing nothing?
- Are there economic, environmental, legal, political or cultural considerations?

