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Bill Moyer

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A diagram of the eight stages of social movements

Bill Moyer’s Movement Action Plan

A summary of Bill Moyer’s Movement Action Plan. He describes eight stages through which social movements normally progress over a period of years and decades. It provides organizers with a…

The Four Roles of Social Activism by Bill Moyer

Introduction Bill Moyer’s Movement Action Plan defines stages and roles in social movements. The following excerpt from Doing Democracy: The MAP Model for Organizing Social Movements introduces the crucial four…

A diagram of the eight stages of social movements

Surviving the ups and downs of social movements

We tend to talk about activist burnout as an individualised experience – but Bill Moyer saw patterns in widespread discouragement in social movements. His model for understanding social change, the…

Cover of Tim Gee's book 'Counter Power: Making Change Happen'

Frameworks for Winning Change

…I see the good folks from Training for Change have already put together information on three models, by Martin Luther King, Jr, George Lakey, and Bill Moyer. To these three…

icon of a dart board with an arrow on the bullseye

Campaign Strategy: Start Here

…Academy) Other Strategic Models and Approaches Bill Moyer’s Movement Action Plan and Four Roles of Activism Bill Moyer developed the Movement Action Plan (MAP), incorporating 8 stages of a social…

Photograph of hand drawn letters in blue and black on a white background. The word is 'Change'.

Exploring roles in social change movements

…the different roles people can play in social movements. Bill Moyer’s Movement Action Plan provides a valuable road map for social movements in the form of the 8 stages of…

Picture of a red manual.

The People Power Manual: Campaign Strategy Guide

…Jr’s six stage campaign planning framework………..116 Handout | Four roles in successful social movements (Bill Moyer 1990)………….117 Handout | Eight Stages of Social Movement Success (Bill Moyer 1990)…………….118 Process Guide…

illustration of three fists in a row in different sizes. Text title reads Power and Power mapping

Power and Power Mapping: Start Here

…information about Bill Moyer’s two models of power – the Power Elite and People Power Models. Making Change: What Works? Institute for Public Policy Research IPPR, Runnymede, 2021 Too many…

Top 10 resources of 2020

…past which highlight ways we can undertake action whilst maintaining safe health practices and physical distance. Bill Moyer’s Four Roles of Social Activism from Doing Democracy: The MAP Model for…

A number of African American students sit along a lunch counter.

Lessons from the Greensboro Student Sit-ins

…times in social movements, and named by Bill Moyer in his discussion of the four roles of activists. Moyer appreciates the role of the reformer – the NAACP certainly played…

butterfly on flower at sunset with quote by Gandhi "Be the wish you wish to see in the world"

10 Great Resources on Activist Wellbeing

…individualised experience – but Bill Moyer’s Movement Action Plan, a framework for understanding social movements, factors in perception of failure, providing insights and hope for navigating the downs in movement…

A group of friends stand with arms around each other looking out across a valley.

Activist Support and Debriefing

…of results, but unresolved and unsatisfactory relationships with other activists. Bill Moyer highlights that many people adhere to a belief that they are powerless and that what they are doing…

protest signs at climate march

Why campaigns, not protests, get the goods

…to see how we can improve to step up our game. Campaigns are ongoing and therefore invite participants to play what strategist Bill Moyer called the four fundamental roles for…

Coalition Building: Start Here

…the value of custom-fitting organising strategies to fit local contexts. Understanding roles and tensions in coalitions The Four Roles of Social Activism introduces Bill Moyer’s Four Roles of Social Activism:…

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